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dc.contributor.advisorMoffit, Timothy E.
dc.contributor.authorJones, Jackson
dc.date.accessioned2021-02-28T21:30:44Z
dc.date.available2021-02-28T21:30:44Z
dc.date.issued2020-11-01
dc.identifier.urihttps://cache.kzoo.edu/handle/10920/39117
dc.descriptioniv, 45 p.en_US
dc.description.abstractThis case study focuses on dynamic pricing schemes in the golf industry. The study uses information about other markets that implement dynamic pricing strategies to provide information regarding the tactic and its effectiveness. Furthermore, it focuses on the effectiveness of using dynamic pricing at resort type golf courses, public golf courses, and highly acclaimed public golf courses. Five different interviews with four separate golf courses and one owner of a dynamic pricing software for golf courses, provided the relevant information for this study. Through the interviews, it was evident that a golf course’s conversion rates are key to improving revenue and bringing in more demand. When bringing in more demand, however, courses must be aware of the market to which they are providing their services and products. Being knowledgeable of the market allows courses to find the most efficient way to use dynamic pricing tactics. When improving revenue, courses must also ensure that their rates are reflective of the products and services being provided. Implementing dynamic pricing at golf courses can impact a customer’s willingness to pay maximum prices thereby optimizing course revenue.en_US
dc.format.mimetypeapplication/pdf
dc.language.isoen_USen_US
dc.relation.ispartofKalamazoo College Economics and Business Senior Individualized Projects Collection
dc.rightsU.S. copyright laws protect this material. Commercial use or distribution of this material is not permitted without prior written permission of the copyright holder.
dc.titleCase Study : Dynamic Pricing and the Golf Industryen_US
dc.typeThesisen_US


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  • Economics and Business Senior Integrated Projects [1198]
    This collection includes Senior Integrated Projects (SIP's) completed in the Economics and Business Department. Abstracts are generally available to the public, but PDF files are available only to current Kalamazoo College students, faculty, and staff.

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