How Has Consumer Shopping Behavior Changed with the Increased Accessibility of Products on the Internet?

Abstract

The purpose of this study is to explore consumer shopping behavior. More specifically, this study intends to evaluate if there has been a change in consumer shopping behavior with the increased accessibility of products on the internet. Additionally, this study aims to identify specific product categories that consumers are more likely to purchase using the online channel when compared to the other channels. This is done through the use of a survey that collected 62 responses. The survey used asked participants questions about their previous shopping channel preferences, their current shopping channel preferences, and the reasons why they choose to use one channel more frequently than others. These results provide valuable information to the consumer market as a whole and can be used by various retailers for determining how to strategically manage their inventories to maximize their profits. The results of this study can show them what items should be kept in their brick and mortar stores, and which products will have more success through the online channel.