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dc.contributor.advisorCollazo-Llorens, Nayda
dc.contributor.authorChumley, Qynce B.
dc.descriptioniv, 42 p.en_US
dc.description.abstractI have always been drawn to advertising. From when I was a kid and knew all the words to every commercial and to every radio ad that played on Z107.7, to several months ago when I decided to paint on an advertising banner and ended up embarking down a path of inquiry: Where do we draw the line between advertising and art? Why do I simultaneously loathe and relish advertising’s presence in my life? To what extent is the saturation of advertisements affecting our experience as humans? In order to answer these questions, I started collecting used vinyl banners and other advertising materials. I transformed the banners into obfuscated messages using acrylic paint, and created collages, video, photographs, and amalgamations of found objects. I investigated how language is constructed in advertising and the effects that ads have on the individual when they are surrounded by them. My research and creation coalesced into a final installation which drew all of my materials together and placed them in dialogue with each other and with the viewer. Securing Advertising is a site sensitive installation which encourages the viewer to come closer and explore thoroughly, in much the same way that I encourage people through my work to closely examine their own lives and the role advertising plays in them.en_US
dc.relation.ispartofKalamazoo College Art Senior Individualized Projects Collection
dc.rightsU.S. copyright laws protect this material. Commercial use or distribution of this material is not permitted without prior written permission of the copyright holder. All rights reserved.
dc.titleSecuring Advertisingen_US

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  • Art and Art History Senior Individualized Projects [374]
    This collection includes Senior Individualized Projects (SIP's) completed in the Art and Art History Department. Abstracts are generally available to the public, but PDF files are available only to current Kalamazoo College students, faculty, and staff.

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