Chumley, Qynce B.
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I have always been drawn to advertising. From when I was a kid and knew all the words to every freecreditreport.com commercial and to every radio ad that played on Z107.7, to several months ago when I decided to paint on an advertising banner and ended up embarking down a path of inquiry: Where do we draw the line between advertising and art? Why do I simultaneously loathe and relish advertising’s presence in my life? To what extent is the saturation of advertisements affecting our experience as humans? In order to answer these questions, I started collecting used vinyl banners and other advertising materials. I transformed the banners into obfuscated messages using acrylic paint, and created collages, video, photographs, and amalgamations of found objects. I investigated how language is constructed in advertising and the effects that ads have on the individual when they are surrounded by them. My research and creation coalesced into a final installation which drew all of my materials together and placed them in dialogue with each other and with the viewer. Securing Advertising is a site sensitive installation which encourages the viewer to come closer and explore thoroughly, in much the same way that I encourage people through my work to closely examine their own lives and the role advertising plays in them.