Music Videos and Influenced Gender Beliefs : How Black Males Then View Black Females
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Throughout history, Black families have struggled with holding the image of the “nuclear family”. Research has shown the high percentage of Black families that are only supported by one parent (single parent household). The question of what framework can be created to help decrease the large number of Black single parent households has been asked numerous times, and there seems to be no answer of how to solve this problem. A great focal point to begin with is creating a more positive image of how Black males and females are portrayed in the media. This is concerning because many Black children spend most of their day watching the media, more specifically music videos. The negative portrayals of the Black characters (i.e. the Jezebel, the Sapphire, the Mammy, and the Strong Black Woman) then becomes ingrained in the mind of the Black children because they constantly see the negative portrayals on a daily basis. This then becomes a threat for Black children because they grow up believing that they are to depict behaviors that differ from traditional gender scripts. It was found that perceiving music videos as more realistic will be associated with less endorsement of the Strong Black Woman belief (N = 49, r = .39, p = .03) and a greater endorsement of traditional genders scripts (N = 49, r = -.33, p = .03). Bivariate Pearson r correlation tests indicate no association between amount of music videos watched and any beliefs about gender. There was also no significant association between perceived realism of music videos and endorsement of traditional beliefs about women. However, there was a significant positive correlation between music video perceived realism and attitudes about African-American women.
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