Browsing Political Science Senior Integrated Projects by Author "Robey, Travis"

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The Paradox of Negative Political Advertising: The gap between the finding of academic research of a differential partisan effectiveness of negative political advertising and the perceptions of campaign professionals

Robey, Travis (2002)

Over the past two decades, there has been an increase in research on the effects of negative political advertising. In recent years, for example, academics have focused much of their energy on determining negative advertising's ...