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Browsing Economics and Business Senior Integrated Projects by Title
Now showing items 773-792 of 1202
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Marketing Plan for the Trebuchet Workshop
(1996)In the fall of 1996, as the work experience portion of my Senior Individualized Project (SIP), I obtained an internship position with the Kalamazoo College Small Business Development Center (SBDC) located within the L. ... -
Marketing Process of Ugenex Showerheads in Beijing, China
(1996)Over a period of three months I worked for a Hong Kong company, Solarbrite Co. Ltd., in their Beijing office. My main project was to conduct a marketing report on the various types of showerheads that are sold in the ... -
A Marketing Proposal for a Nonprofit Radio Station
(2012)My name is Azia Carle and during the summer of my senior year I was tasked with researching a topic that related to my studies at Kalamazoo College. As a business and art double major my first instinct was to look for a ... -
Marketing Revival : A Social Media Marketing Plan for a Small Business
(2016)This paper outlines and details a social media marketing plan aiming to improve the brand awareness of a small contract funeral director business. With cremation rates rising in the death care industry, it has become ... -
"Marketing Shirts Marketing Bars" : A Low Budget Marketing Plan for a Chicago Microbusiness
(2016)This SIP is a marketing plan for BarTees, a small marketing offshoot project of Bandwidth Marketing, a small creative agency in Chicago. The objective of BarTees is to provide a creative, low-cost, word-of-mouth marketing ... -
Marketing Strategies for Non-Profit Organizations
(1990)The first section of this paper begins by defining a nonprofit organization (NPO) and discussing some of the legal constraints under which a NPO has to operate. From this point the paper examines some of the values and ... -
Marketing Strategies in a 21st Century Recession
(2010)During past recessions, it was suggested that a firm should reduce the budget of every department with the exception of marketing and advertising. In today's world that is ruled by blogs and social networking sites, this ... -
A Marketing Study Conducted for the Grace Inn of Phoenix, Arizona
(1992)The purpose of this study is to identify the Grace Inn's position in the Phoenix hotel industry and to evaluate the changes it is making to establish a marketing-oriented approach to sales. This study begins by examining ... -
Marketing to Children and Radio Disney
(2001)This essay will explore the principles of marketing to children. The introductory section will show how the children's market differs from the adult and senior markets. All three markets are segmented by age, but the ... -
Marketing to Hispanics in the United States
(2003)This paper is a general guide to any potential seekers choosing to associate with the Hispanic market. It conveys the importance of language and culture as well as the importance of the market itself. The market is growing ... -
Marketing Trends and Innovations: The Difference Between Success and Failure
(2003-01-06)This paper contains four sections: Experiential, experiential and research synthesis, research, and empirical. The experiential section provides a detailed look at the internship of Richard Sharp. The internship was with ... -
Marketing Within the Water Heater Manufacturing Industry : An Analysis and Recommendation for Bradford White Corporation
(2014)This paper proposes a marketing plan that strives to generate brand awareness, brand equity, and differentiation for an established corporation that does not currently have a formal marketing plan in place. Bradford White ... -
The Marriage of Democracy and Capitalism
(1991)With the end of the cold war and the fall of the Soviet Union many nations of the world are looking for new political and economic structures to best fulfill an optimistic future. This thesis argues that the best solution ... -
Marriott's Acquisition of Starwood : M&A in Hospitality
(2018)The author writes “for the purposes of this study there are some integral components that will be analyzed. The first will be a case study of the city of Chicago and the hospitality market in the city. With this I hope to ... -
Measuring Brand Loyalty to Grocery Stores in the United States: A Comparison Across Race
(2018)The purpose of this study is to identify relationships between race and grocery store brand loyalty, and to isolate the correlations between different characteristics of grocery stores in the United States and brand loyalty. ... -
Measuring Performance in Health Care
(2001)The author describes her internship in the business office at William Beaumont Hospital-Troy, creating a balanced scorecard for the Care Management Department. This scorecard would eventually be presented to the Hospital ... -
"Measuring Value" : Underwriting Distressed Real Estate
(2015)This project focuses on the use of traditional valuation theories and methodologies as they apply to value-add properties. Valuation theories have evolved over time, catering to different industries in the business world ... -
The Mechanics Behind the Funding of Low Income Housing in Kalamazoo, Michigan : An Analysis of the "HOP" Loan Program
(2001)The author describes the goals and history of the Kalamazoo Neighborhood Housing Services. An overview of the history of the program shows that the Home Ownership Program has evolved rather rapidly over its lifetime. ... -
Media Convergence And How Should Marketers Reach The Millennia! Generation?
(2008)It started out with a small discussion between Anna Martin who is a Research Coordinator at Alloy Media + Marketing and I. Since the company is main target audience is teenagers she asked if I have been noticing the media ... -
Media Marketing Built on Basic Principles
(1995)In the fast-paced business world over the last few decades, marketing has become essential in creating an interest and audience for all products or companies. Corporations big and small have a percentage of their staff ...
