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Browsing Economics and Business Senior Integrated Projects by Title
Now showing items 105-124 of 1198
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Brand Equity in American Business: The Pressure to Produce Short Run Success and Its Impact on Growth and Maintenance of Brand Equity and Kellogg company Global Marketing Department
(1993)Kellogg is the number one cereal company in the world and is also number one in other categories: in the frozen pie industry, and convenience foods. My internship with the Kellogg Company began on September 8th, 1992 and ... -
A Brand Extension Analysis Connecting Nike with the Millennial Consumer
(2016)Nike is one of the most successful brands in history, with an ultimate goal in becoming a $50 billion business by the year2020. This project analyzes Nike's current product offering and suggests a brand extension for the ... -
Brand Globalization: The Next Step in International Advertising
(2002)This paper comprises of two main sections. The first section discusses the internship I did during the summer of 2002. During my internship I was involved in researching and analyzing the effects of advertising. I reviewed ... -
Brazilian Diversification and the World Coffee Economy
(1971)This thesis brings together several major works in an effort to show the possible effects of a Brazilian agricultural diversification program on world coffee trade, the Brazilian coffee sector, and Brazilian development. ... -
The Brewing Industry: A Case of Concentration in America and England
(2003)The brewing industry has been an important part of economic activity for hundreds of years. The industry has, in recent times become a concentrated industry. This phenonomenon emerged in the US and in England after World ... -
A Brief History of Investment Banking and My Internship at Jefferies and Company
(2000)The author describes his summer internship at Jefferies & Company reviews the changes in investment banking in this country. The author discusses the separation of commercial and investment banking and the significance of ... -
British Incomes Policy: 1964-1967
(1970)The paper is divided into three major sections plus a conclusion. In the first section, the nature of Britain's problem is defined and two alternative solutions--an incomes policy approach and a margin of unemployment ... -
Bronson Healthcare Group : The Business Side of Healthcare and Reducing Costs Through Patient- and Family- Centerered Care
(2006)The author describes her internship in the Human Resources Department at Bronson Healthcare Group in Kalamazoo. -
Bryerpointe Kennel: A Business Plan and Exploration of Financing Options
(2001)There are not enough kennels in the Metro-Detroit area to support the growing demand for boarding, grooming, training and breeding dogs and cats. Pet owners are fanatic about their beloved pets, and they will not entrust ... -
Building an Aspirational Brand in an Established Luxury Market : A Strategic Marketing Plan for Revel Custom Wine Cellars
(2016)This paper presents a marketing plan for Revel Custom Wine Cellars, recently founded by an entrepreneur who seeks to transform his hobby into a luxury wine cellar business. This marketing plan has the objective of making ... -
The Business .Cycle: Cyclical Unemployment and the Recession
(2011)Education is the building block of future economic growth; the only way to continue the growth of GOP in the American economy is through this extremely important catalyst. Governmental decisions affect the growth and ... -
Business Model and Marketing Plan for a Craft Brewery in the Growing Industry
(2014)This paper analyzes a potential marketing plan and business model for a micro brewery, named New World Brewing Company to be opened in Petoskey, Michigan in the future. New World will be a new microbrewery that will have ... -
Business Report and Marketing Plan : Ann Arbor Brewing Company
(1994)The idea to establish The Ann Arbor Brewing Company came in passing during one of Matt Greff's (the owner) home brewing sessions with two of his good friends. Beer has always been a great love to Matt, and all of his friends ... -
Buy Nearby : Measuring Buy Local Campaign Effectiveness
(2013)After the Great Recession, consumers shifted their shopping habits. Consumers are more frugal with their money and more aware of their impact of their actions on their local economies. Buy Nearby, a new campaign that focuses ... -
A Calculated Risk: An Analysis of NFL Draft Picks and Salary Expenditures
(2010)To better understand the task of coaching and the intensity of player evaluation, I worked as Kalamazoo College's camera-man and film manager. My work started before their pre-season camp, watching film and separating ... -
Campaign Finance Reform
(2001)This paper explores campaign finance reform, its history, related legislation, and the many results of this legislation on campaigns and elections. From the signing of the first FECA, to the scandal of the 1996 presidential ... -
Can a Business Expand Through Franchising? and Grampy's Managers Manual
(1991)The objectives of the research section are: 1. To develop a method to determine if a business can be franchised. 2. To develop the steps to be taken when a business decides to franchise. The primary objectives of the ... -
Can Small Business Survive in the Global Market?
(1992)Today, the way for a country to survive is through economics, not politics. No longer are there incredibly high political borders which inhibit trade because the costs outweigh the benefits. Barriers such as customs and ... -
Can the Use of a Combination of Technical Indicators Be Used to Create Profitability In the EUR/USD Forex Market?
(2018)This paper analyzes if the combination of moving averages, on balance volume, and relative strength index can lead to profitability in the EUR/USD forex market. To answer this question, I used a trading program called ... -
Canada's Value-Added Tax : Its History and Effects on Income Inequality
(2018)This research seeks to analyze the correlation between the Goods and Services Tax (GST), a Value-Added Tax (VAT) in Canada, and income inequality within the country. In 1991, Canada introduced the GST at a rate of seven ...
