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Browsing Economics and Business Senior Integrated Projects by Title
Now showing items 1013-1032 of 1202
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Shared Stakes: Urban Renewal in Kalamazoo and Detroit
(2011)Kalamazoo and Detroit have elected in recent years to stimulate their economies through classical theories of human capital investment or job growth techniques. With low educational standards and poor employment rates ... -
Shopping Center Development in the 1990s: A Product of the 1980s
(1990)To date, the 1980s have been viewed as a period of great economic prosperity and growth. Shopping center development during that time was by no means an exception to this generalization. Between 1982 and 1990, banks, ... -
Should the State of Michigan Provide Financial Assistance to the Independent Colleges and Universities of Michigan?
(1990)The first section of the following report consists of a research paper which examines the role which independent colleges and universities play in Michigan's higher education system. The second section contains a copy ... -
"Show Me the Money" Corporate Income Taxation and Foreign Direct Investment : A Comparison Study of the United States and the United Kingdom
(2018)The title of this SIP comes from the 1996 movie Jerry Maguire, in which the actor Tom Cruise, playing the character of sports agent Jerry Maguire, tries to get his major client to retain him as his agent. At the end of the ... -
The Significance of Advertising and Integrated Marketing in the Creation of a Competitive Economic System
(1992)The purpose of this SIP is to examine the economic benefits of advertising and integrated marketing to the private and public betterment of society. This is done by analyzing the effectiveness of advertising and integrated ... -
A SIP of Beer : A Study of the American Brewing Industry with a Special Concentration in Craft Brewing
(2000)The author interned at the Kalamazoo Brewing Company as a sales and marketing intern. He observes how company relations affect business. The KBC marketing and sales force tries to keep relations on positive terms with ... -
A Slice of Advice : a Social Media Marketing Plan for Bimbo's Pizza
(2015)This paper presents a marketing plan for Bimbo's Pizza, a small pizzeria located in downtown Kalamazoo looking to strengthen their brand identity and interact more with customers. This plan will take into account their ... -
Slim Wins : How 3G Capital Reinvented the Packaged Food Industry
(2017)3G Capital is a United States-based private equity firm created by Brazilian businessmen with an appetite for Americana. Since its inception in 2004, 3G Capital has targeted American staples, such as fast food giant Burger ... -
Small Business and the Effects on the Macroeconomy
(2001)The small business sector has only recently become an interest when discussing the macroeconomy. New studies are finding that small businesses may have a greater importance in the economy than previously thought. This paper ... -
Small Business Can Survive
(1995)My experience at the Stryker Center was valuable because it gave me more insight into the world of business. In the classroom, we mostly cover theory. My internship exposed me to real life business problems that I could ... -
Small Business Institute Consultation Project for Pretty Lake Vacation Camp
(1994)Pretty Lake Vacation Camp, Inc. (PLVC) was established almost seventy years ago in Texas Township for the purpose of providing fresh-air camping experiences for children in the Kalamazoo area. Through the years, both Kiwanis ... -
Small Business Management
(2001)Management is the glue that holds a successful business together. An owner has to rely on multiple management teams, while maintaining proficient knowledge of the many facets that make up his/her business. The author ... -
Small Business Marketing : Principles of Marketing as They Apply to the Small Business Owner
(2001)The author describes the imprtance of marketing for small businesses, the value of finding reliable sources of information, data analysis and strategic planning, and then focuses on "Guerilla Marketing" strategies. -
Small Business Optimism, Education & Failure
(2002)The following project is a two-fold requirement for graduation from Kalamazoo College. The first part includes the career development experience of Benjamin Szelag. Through two internships, Salomon Smith Barney and the ... -
Small Business Start-Up Strategies
(2008)Small businesses have helped to shape the United States. I will discuss my experience working for the small business of AAA Pet Services, and then talk about the small business in general. In building a small business ... -
"Small but Mighty," Small Business Marketing Strategy for Entering into New Market Segments
(2013)This paper presents a marketing plan that brings a small business into a new target segment while taking into consideration both financial and personnel restrictions. InForm Architecture is a small architectural firm located ... -
The Small Town Blues Database
(2002)The following Senior Individualized Project (SIP) is a database focused on the classification of metropolitan areas according to their economic industrial base, and is the first step in a project known as the Small Town ... -
Small Town Development
(2005)Economic development in small and rural cities has become increasingly difficult due to the economic trends in our country. These cities are mixing both old and new plans and strategies in hopes of some economic success. ... -
Soaring Healthcare Costs: A Look at the Reasons Behind Them and their Effects on Employers
(1993)With the beginning of a new Presidency has come an increased awareness of the problems associated with the healthcare industry in the United States. Not only are there almost 3 6 million Americans who lack any type of ...
