Now showing items 1-2 of 2

    • Market Research: Corn Growers Preference Study 

      Smith, Barry Robert (1970)
      The purpose of this paper is to outline the procedures I found to be vital in the production of an effective survey questionnaire. It is, in effect, a procedural- type paper. I hope it will serve as a simplified manual ...
    • Market Research: Asgrow Dealer Study 

      Jacob, Robert J. (1971)
      The purpose of this paper is to show a market research project conducted by the author, the Asgrow Dealer Study, and how it is used in corporate planning.