Browsing Economics and Business by Author "Kennedy, Richard"
Smith, Barry Robert (1970)The purpose of this paper is to outline the procedures I found to be vital in the production of an effective survey questionnaire. It is, in effect, a procedural- type paper. I hope it will serve as a simplified manual ...
Jacob, Robert J. (1971)The purpose of this paper is to show a market research project conducted by the author, the Asgrow Dealer Study, and how it is used in corporate planning.