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Browsing Economics and Business by Title
Now showing items 103-122 of 1264
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Big League Talent, Major League Fun : Kalamazoo Growlers Grass-Roots Marketing Strategy
(2014)This paper represents a grass-roots marketing plan for start-up sports organizations looking to enter into a new market segment, while understanding both the personnel and financial restrictions of a small sports organization. ... -
Black Gold of the Middle East
(2003)The following paper deals with Crude Oil and the Middle East. There are many misconceptions regarding crude oil and politics in today's world. To clarify the issue, this paper will examine I. The effect crude oil has on ... -
Blaming the Victim: An Examination of the Life Cycles of Local Governmental Units and Their Relation to Urban Sprawl
(2007)This paper is an examination of the life cycles of local governmental units and the role of urban sprawl within the cycle. The study area for the project is a 14 county area in Southwest and Southcentral Michigan, including ... -
"Bosnia's Transitioning Economy" An Analysis of the Economic Changes and their Impact on Small Business
(2009)My senior individualized project was aimed at assessing the state of Bosnia's economy, and its implications for small businesses. In order to accomplish this, I spent six weeks of the summer before my senior year in Bosnia ... -
Boys & Girls Club of Kalamazoo, Lake Street: Summer Residential Camp Counseling & Nonprofit Organization Accounting
(2007)My Senior Individualized Project will be about this past summer in which I worked at the Boys & Girls Club located on Lake Street in Kalamazoo. At the beginning of the school year I was determined to find an internship ... -
Branch Banking in the United States 1790 - 1962
(1964)This thesis is designed to give a general introduction to branch banking in the United States from 1790 to 1962. I have therefore eliminated or subordinated much unessential detail so as to emphasize main currents of ... -
Brand Equity in American Business: The Pressure to Produce Short Run Success and Its Impact on Growth and Maintenance of Brand Equity and Kellogg company Global Marketing Department
(1993)Kellogg is the number one cereal company in the world and is also number one in other categories: in the frozen pie industry, and convenience foods. My internship with the Kellogg Company began on September 8th, 1992 and ... -
A Brand Extension Analysis Connecting Nike with the Millennial Consumer
(2016)Nike is one of the most successful brands in history, with an ultimate goal in becoming a $50 billion business by the year2020. This project analyzes Nike's current product offering and suggests a brand extension for the ... -
Brand Globalization: The Next Step in International Advertising
(2002)This paper comprises of two main sections. The first section discusses the internship I did during the summer of 2002. During my internship I was involved in researching and analyzing the effects of advertising. I reviewed ... -
Brazilian Diversification and the World Coffee Economy
(1971)This thesis brings together several major works in an effort to show the possible effects of a Brazilian agricultural diversification program on world coffee trade, the Brazilian coffee sector, and Brazilian development. ... -
The Brewing Industry: A Case of Concentration in America and England
(2003)The brewing industry has been an important part of economic activity for hundreds of years. The industry has, in recent times become a concentrated industry. This phenonomenon emerged in the US and in England after World ... -
A Brief History of Investment Banking and My Internship at Jefferies and Company
(2000)The author describes his summer internship at Jefferies & Company reviews the changes in investment banking in this country. The author discusses the separation of commercial and investment banking and the significance of ... -
British Incomes Policy: 1964-1967
(1970)The paper is divided into three major sections plus a conclusion. In the first section, the nature of Britain's problem is defined and two alternative solutions--an incomes policy approach and a margin of unemployment ... -
Bronson Healthcare Group : The Business Side of Healthcare and Reducing Costs Through Patient- and Family- Centerered Care
(2006)The author describes her internship in the Human Resources Department at Bronson Healthcare Group in Kalamazoo. -
Bryerpointe Kennel: A Business Plan and Exploration of Financing Options
(2001)There are not enough kennels in the Metro-Detroit area to support the growing demand for boarding, grooming, training and breeding dogs and cats. Pet owners are fanatic about their beloved pets, and they will not entrust ... -
Building an Aspirational Brand in an Established Luxury Market : A Strategic Marketing Plan for Revel Custom Wine Cellars
(2016)This paper presents a marketing plan for Revel Custom Wine Cellars, recently founded by an entrepreneur who seeks to transform his hobby into a luxury wine cellar business. This marketing plan has the objective of making ... -
The Business .Cycle: Cyclical Unemployment and the Recession
(2011)Education is the building block of future economic growth; the only way to continue the growth of GOP in the American economy is through this extremely important catalyst. Governmental decisions affect the growth and ... -
Business Model and Marketing Plan for a Craft Brewery in the Growing Industry
(2014)This paper analyzes a potential marketing plan and business model for a micro brewery, named New World Brewing Company to be opened in Petoskey, Michigan in the future. New World will be a new microbrewery that will have ... -
Business Report and Marketing Plan : Ann Arbor Brewing Company
(1994)The idea to establish The Ann Arbor Brewing Company came in passing during one of Matt Greff's (the owner) home brewing sessions with two of his good friends. Beer has always been a great love to Matt, and all of his friends ... -
Buy Nearby : Measuring Buy Local Campaign Effectiveness
(2013)After the Great Recession, consumers shifted their shopping habits. Consumers are more frugal with their money and more aware of their impact of their actions on their local economies. Buy Nearby, a new campaign that focuses ...
