HORNET HIVE
ATHLETICS
SITEMAP
WEBMAIL
Browsing Economics and Business by Title
Now showing items 545-564 of 1264
-
Gaining a Competitive Advantage through New Developments in International Logistics Management
(1999)International logistics is refers to all activities that monitor the movement of raw materials through the production process to its final destination, and in which all transactions involve firms and/or individuals from ... -
Gauging the Impact of Social Media Influencers on Brand Reputation and Purchase Intent
(2021-02-01)The purpose of this research is to explore the reach that social media influencers have on consumers and their purchasing processes. Specifically, the variables observed are brand equity with respect to brand reputation ... -
Gauging the Relationship Between Female Gun-Owners' Attitudes and Their Demographic Backgrounds : an Analysis of the Relationship Between Political Party Affiliation, Child Age Group, and Attitudes Towards Gun Ownership
(2018)The purpose of this research is to explore what internal differences there are, if any, between the attitudes of women gun-owners towards gun ownership in America. Two variables were identified as potential influences on ... -
Gauging The Relationship Between Female Gun-Owners’ Attitudes and Their Demographic Backgrounds
(Kalamazoo, Mich. : Kalamazoo College, 2019)The purpose of this research is to explore what internal differences there are, if any, between the attitudes of women gun-owners towards gun ownership in America. Two variables were identified as potential influences on ... -
Gazelle Sports: Analysis of a Specialized Small Business And the Keys to Maintaining Success
(2001)Gazelle Sports, headquartered in Kalamazoo, Michigan, is a relatively small type S corporation made up of three specialty athletic retail stores in the cities of Kalamazoo, Holland and Grand Rapids, Michigan. Firmly based ... -
General Motors : Model of Global Marketing or Global Mismanagement?
(2000)Globalization has become the catch phrase of the twentieth century and reveals the desire of business interests to exploit the potential benefits of expanding operations into nondomestic markets. The marketing strategy ... -
General Motors: The Rise, Decline, & Future of an American Corporation
(2002)My first experience working within a large corporation took place in the summer of 2001 at the General Motors World Headquarters in Detroit, MI. As I came to realize, General Motors once had commanding market share in a ... -
Genetic Resources and the Pharmaceutical Industry in Costa Rica
(2003)The prevention and treatment of modem diseases has become an increasingly difficult task. Finding way to treat things such as Hodgkin's disease, cancer, and leukemia is a responsibility that researchers for pharmaceutical ... -
German International Business Culture
(2008)As a firm continues to grow, there comes a point when the firm can decidedly switched from a solely domestic market to that of a broader international one. This is not a decision that any firm can take lightly, as much ... -
Getting Off on the Right Foot : Marketing Plans for New Companies
(2012)Every company wants to jump into the business world and make a ton of money with a few products that other companies might be already selling. The different markets in the world all operate the same way no matter what the ... -
A Glimpse into the World of Non-Product Marketing: An Internship with Services Marketing Specialists
(1997)For my Senior Individualized Project, I was part of the marketing team at Services Marketing Specialists (SMS). SMS is a full-service marketing consulting firm that specializes in the strategic marketing planning and the ... -
Global Oil Shocks: A Brief History and Their Effect on Output, Inflation, and Unemplyment in America
(2012)The relationship between oil price fluctuations and American macroeconomic performance has been studied extraneously since the creation of OPEC in 1960. This paper first provides an extensive background on the history of ... -
Global Securities Markets
(1990)The paper is based upon personal experiences at Manufacturers National Bank of Detroit, and specific research on global securities markets. The paper itself, is divided into three main sections: 1) a discussion of ... -
Globalization of Medical Device Companies, International Marketing Strategy for Expanding in European Markets
(2014)This paper presents a marketing plan for GloboMed, a US medical device company wishing to expand its market share in Europe in the neurosurgical, spinal surgical, and ENT (ear, nose, and throat) surgical instrument markets. ... -
Globalization: The World is Going Global, So Am I
(2001)The author describes his experience as corporate financial intern with Electrolux in India, and then discusses what globalized businesses in the consumer goods industry are doing to expand their operations into emerging ... -
Goal Setting for Managers
(2011)The goal of this study is to first present a detailed description of my experience as an Assistant Manager over the summer of 2011 with Cranbrook Swim Club and two, to connect my experiences to a thoroughly researched ... -
"Going Social" How to Positively Influence the College Choice Decision of Best-Fit Admitted High School Seniors : A Social Media Marketing Plan for Kalamazoo College Office of Admission
(2013)Due to increased competition among higher education institutions for best-fit students, college admission offices are turning to social media to differentiate their respective institutions' competitive offerings. Based on ... -
Going Wireless, a Strategic Marketing Plan for Implementing an iPad in the Operating Room
(2014)This paper details a marketing plan that introduces a large medical device company into the growing mobile/wireless healthcare market with an iPad containing an attached scanning device. As the medical device industry ... -
Government Contracting and Student Housing
(2008)The majority of this paper concerns the attractiveness of the student housing sector of Real Estate. Many firms in the current economy are forced to look in new directions and student housing may just be a 'niche' market ... -
Government Contracts and Small Business Set-Asides: A Cost-Benefit Analysis of Petoskey Plastics' Success in the Governmental Market
(2014)In 1949 President Harry Truman created the General Services Administration (GSA) that consolidated several administrative government agencies. Today the GSA is responsible for administering supplies, providing workplaces ...
