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All materials in the Kalamazoo College Digital Archive are subject to Title 17 of the U.S. Code. All rights reserved. Unless otherwise stated, authors retain the copyright for all content posted to the Kalamazoo College Digital Archive.
Collections in this community
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Economics and Business Senior Integrated Projects [1195]
This collection includes Senior Integrated Projects (SIP's) completed in the Economics and Business Department. -
Economics and Business Student Papers and Projects [1]
This collection includes student projects and papers produced in the Department of Economics and Business. -
Economics and Business Syllabi [0]
This collection contains syllabi from the Economics and Business Department. -
Economics and Business Symposium Posters [61]
Poster presentations by senior Economics and Business majors that include the results of their Senior Individualized Projects (SIPs) at the Diebold Symposium.
Recent Submissions
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Personal and Economic Impact of COVID on Muslim-Owned Small Businesses
(2022-03-01)Small Muslim-owned businesses are very common within the United States. There are restaurants, barbershops, massage parlors, and other kinds of companies managed by Muslims. It’s not easy for them as they are tasked with ... -
The Belt, The Road, into Latin America: China’s New Growth Axis
(Kalamazoo, Mich. : Kalamazoo College, 2019)In the past two decades, the rise of China has led to its global expansion into foreign markets with commodities to fuel its economic growth. China’s footprint into the Latin America and Caribbean (LAC) region is one ... -
Can the Use of a Combination of Technical Indicators Be Used to Create Profitable Trades In the EUR/USD Forex Market?
(Kalamazoo, Mich. : Kalamazoo College, 2019)This paper analyzes if the combination of moving averages, on balance volume, and relative strength index can lead to profitability in the EUR/USD forex market. To answer this question, I used a trading program called ... -
Gauging The Relationship Between Female Gun-Owners’ Attitudes and Their Demographic Backgrounds
(Kalamazoo, Mich. : Kalamazoo College, 2019)The purpose of this research is to explore what internal differences there are, if any, between the attitudes of women gun-owners towards gun ownership in America. Two variables were identified as potential influences on ... -
Comparing American and Chinese Consumer Perceptions of Professional Sports Leagues’ Brand Equity
(Kalamazoo, Mich. : Kalamazoo College, 2019)The variables observed in this research are brand loyalty, perceived quality, perceived value and brand sustainability. The study focused on American and Chinese consumers. The National Basketball Association (NBA), National ... -
An Examination of Consumers Social Media Trust in the Wake of the Facebook and Cambridge Analytica Scandal
(Kalamazoo, Mich. : Kalamazoo College, 2019)The purpose of this study is to explore and track changes in consumer trust on Facebook during the company’s ongoing scandal. This study examines the scandal between Facebook and Cambridge Analytica with the data ... -
The Value of Financial Ratios in the Retail Industry in Evaluating Financial Strength
(Kalamazoo, Mich. : Kalamazoo College, 2019)This study looks at two categories of retailers to find differences in averages in financial ratios. The first group of retailers has adopted a successful online model that allows consumers to purchase products through ... -
Measuring Brand Loyalty to Grocery Stores in the United States: A Comparison Across Race
(Kalamazoo, Mich. : Kalamazoo College, 2019)The purpose of this study is to identify relationships between race and grocery store brand loyalty, and to isolate the correlations between different characteristics of grocery stores in the United States and brand ... -
An Examination of Beef Consumption Attitudes Among Adults in the United States
(Kalamazoo, Mich. : Kalamazoo College, 2019)This senior project was created to investigate the concerns that the United States has when it comes to consuming beef and its willingness to adapt habits and policies aimed at reducing beef consumption. Questions ... -
Examining the Effects of Investor Biases on Asset Allocation
(Kalamazoo, Mich. : Kalamazoo College, 2018)Behavioral finance challenges the assumptions of the traditional theories of rationality, efficient market hypothesis and the modern portfolio theory. This study utilizes the tools of a survey in which 25 individual ... -
The Growth of Prisons and Economic Circumstances Surrounding Mass Incarceration in the United States
(Kalamazoo, Mich. : Kalamazoo College, 2018)1970: Nixon enacts Controlled Substance Act, establishing the “five schedules” that outlined drugs by their medical application and potential for abuse. Schedule 1 Drugs are punished the worst because lawmakers consider ... -
Differences in Online Shopping Behaviors: A Comparison Across Gender and Age
(Kalamazoo, Mich. : Kalamazoo College, 2018)Many shoppers are now moving from traditional retail stores to online marketplace. Among these shoppers, three age groups are the most identifiable: Millennials, Generation X, and Baby Boomers. Yet Internet shopping has ... -
Methods of Alleviation Drug Abuse: A Comparison Between Substance Abuse Clinics and Incarceration
(Kalamazoo, Mich. : Kalamazoo College, 2018)The United States is facing one of its worst opioid epidemics in its history. From street heroin to prescription drugs, many Americans are addicted to opiates. There are two common ways for attacking illicit drug use: 1) ... -
An Accurate Valuation of Social Media Assets (Facebook)
(Kalamazoo, Mich. : Kalamazoo College, 2018)In the 21stcentury, social media networks have connected people all over the world. Facebook in particular, has garnered over 2 million monthly users. Facebook first served as a platform to connect college students, but ... -
The Impact of Online Product Reviews on Purchase Intent: Risk Perception Differences Between Men and Women
(Kalamazoo, Mich. : Kalamazoo College, 2018)This study focuses on finding the essential characteristics in product reviews that increase or decrease consumers’ purchase intention. More specifically, comparing the risk perceptions of males and females. Study results ... -
A Search for Liability: FLCs in the Agriculture Sector
(Kalamazoo, Mich. : Kalamazoo College, 2018)Wrongful employment practices persist in the agriculture sector, especially affecting the migrant worker. My research investigated how grievances of injustices are addressed. Two instances—the Delano Grapes Strike and ... -
Canada’s Value-Added Tax: Its History and Effects on Income Inequality
(Kalamazoo, Mich. : Kalamazoo College, 2018)This research analyzes the effect of Canada’s VAT on income inequality using statistical models, historical circumstances, and economic theory. In doing so, the research questions addressed are the following: “has the ... -
Organ Procurement Systems and the Possibility of a Market for Human Organs
(Kalamazoo, Mich. : Kalamazoo College, 2018)The shortfalls of nonmarket organ exchange systems suggests that a market system may provide a solution. This paper explores the literature surrounding organ and healthcare markets and policy. Using a partial equilibrium ... -
Team Brand Personality and Fan Perspective Congruence of the Big Four Professional Sports Teams in Detroit
(Kalamazoo, Mich. : Kalamazoo College, 2018)Brands extending themselves with qualities which appeal on an emotional level with consumers is becoming more common. This paper aims to address the brand personality in which the Big Four Detroit sports franchises ... -
Rebuilding the Motor City: An Exploratory Analysis of How Detroit Went Bankrupt and How Entertainment is Spurring Its Comeback
(Kalamazoo, Mich. : Kalamazoo College, 2018)The rise of suburbs saw many downtowns that were once the focal point of communities, gradually lose their luster. Detroit was not immune to these changes, and in many ways the economic problems the city has faced in this ...
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