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All materials in the Kalamazoo College Digital Archive are subject to Title 17 of the U.S. Code. All rights reserved. Unless otherwise stated, authors retain the copyright for all content posted to the Kalamazoo College Digital Archive.
Collections in this community
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Economics and Business Senior Individualized Projects [1166]
This collection includes Senior Individualized Projects (SIP's) completed in the Economics and Business Department. -
Economics and Business Student Papers and Projects [1]
This collection includes student projects and papers produced in the Department of Economics and Business. -
Economics and Business Syllabi [0]
This collection contains syllabi from the Economics and Business Department. -
Economics and Business Symposium Posters [16]
Poster presentations by senior Economics and Business majors that include the results of their Senior Individualized Projects (SIPs) at the Diebold Symposium.
Recent Submissions
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Finding Willingness To Pay for Environmentally Friendly Cosmetic Packaging
(2021-03-01)The cosmetic industry has been found to create large amounts of waste and to use ingredients that negatively impact the environment. The goal of the research completed in this Senior Individualized Project was to determine ... -
Untested : Exploring SARS-Cov-2 Diagnostic Test Allocation and Uptake
(2021-03-01)The scarcity of SARS-Cov-2 diagnostic tests during the pandemic resulted in an urgent need to efficiently allocate these tests. When making these allocation decisions one should rely on values such as maximizing benefits ... -
How are National Football League Players’ Salaries Determined Based on Contract Year Performance? An Empirical Study of National Football League Contracts from 2014-2019
(2020-12-01)This project will help cover the answer to the following question: Which statistics are used to determine an NFL player’s salary? Through a regression analysis of 205 NFL players from their signing contract years of ... -
The Impact of Nike Inc.’s Utilization of Sustainable Business Practices in Their Marketing Strategy on Brand Equity, Brand Image and Brand Loyalty
(2020-12-01)The purpose of this study was to determine how impactful Nike’s use of social cause marketing, more importantly sustainability marketing was on Nike’s brand equity, brand image, brand loyalty. To analyze this impact, the ... -
Consumer Purchasing Behavior for Coffee : the Effect of Coffee Shops on Willingness to Pay
(2021-03-01)The aim of this research is to examine the effects of specific coffee shop attributes on consumer willingness to pay for coffee. Previous research displays that it is not only the quality of coffee that affects willingness ... -
Colorism Toward the Black, Indigenous and People of Color (BIPOC) Community in the Makeup Industry
(2021-02-01)Growing up, I had only used makeup products that were much lighter than my normal skin tone to fit into the ideal beauty standards. Why? Colorism. We are living in a world where society in which people are judged based on ... -
The Impact of Social Media Marketing on Small Businesses, with a Focus on Customer Relationship Management
(2021-02-01)The purpose of this study is to analyze the effect that social media marketing has on small businesses, specifically focusing on customer relationship management. The following literature review lays the groundwork for ... -
Gauging the Impact of Social Media Influencers on Brand Reputation and Purchase Intent
(2021-02-01)The purpose of this research is to explore the reach that social media influencers have on consumers and their purchasing processes. Specifically, the variables observed are brand equity with respect to brand reputation ... -
The Effect of American Fast-Food Marketing Strategies on Fast Food Consumption in China
(2020-11-01)While many studies have researched the increasing obesity rates in China, the only common factor that each study has focused on is the effect diet has on health. This focus on dietary health effects in tandem with the ... -
The Extent to Which LGBTQ+ Beauty Influencers Have Made a Sociocultural Impact on Cosmetic Consumers
(2020-11-01)The purpose of this study is to find out to what extent the public has accepted LGBTQ+ influencers in comparison to traditionally straight female influencers on visually based social media platforms such as YouTube and ... -
What are the Regional and Personal, Economic and Moral, Effects of US Immigration Policy and Procedures at the US-Mexico Border? A Study on the (economic and moral) Impact of Recent U.S. Immigration Policy
(2020-11-23)The border that divides the United States and Mexico has had a long and complicated history. U.S. Immigration law is even more complex and confusing as to how it works. As a country that prides itself on being a country ... -
The Economic Impact of Professional Sporting Events
(2021-02-01)An important indicator of the success of brand equity within the sports industry is calculating and estimating the financial impact that sponsors and teams have on one another. Sponsorships in sports have been an important ... -
The Effect of COVID-19 On the Sports Entertainment Industry
(2020-02-01)The purpose of this study is to explore the how the COVID-19 pandemic has affected the sports entertainment industry. The research examines the motivations that fans endure when watching live sports, and how the psychology ... -
Emerging Fashion Resale Marketplaces : a Comparative Analysis of the REALREAL inc. and EBay inc.
(2020-11-01)This study utilizes comparative financial analysis to better understand the newly defined online fashion resale marketplace industry. This paper begins with an overview of resale marketplaces, marketplace forces, and current ... -
The Effects of Economic Shocks on Consumer Sentiment and Spending in the Short-run and the Long-run
(2021-02-01)The field of economics is rapidly growing over the last centuries. New theories and economic models are being created every day in order to solve some of the most important problems humanity comes across. A pretty important ... -
Redefining Asset Class: Is Bitcoin a Hedge, a Diversifier, or a Safe Haven Asset?
(2020-11-01)Cryptocurrencies and crypto assets have tremendously gained traction in adoption and mentions over the past decade. Supposedly a disruptive force to traditional finance, cryptocurrency is considered an entirely different ... -
An Analysis of Housing Displacement Caused by Economic Development Measures in Detroit
(2020-11-01)This paper looks into displacement that is caused by gentrification and other economic development measures in the United States. It looks at the causes of displacement, the effects that it has on those displaced, and ... -
A Meta-Analysis Examining Effects on Student Grades as Well as Government Economic Policies to Coincide with Them
(2020-11-01)Despite having the largest economy in the world, and being viewed by many as the world leader, America has many problems with its education system. Money is not the problem, but rather where this money goes is. The United ... -
Concentration and Consolidation in the American News Media Industry
(2021-02-01)The purpose of this paper is to explore how and why the American news media industry, particularly the newspaper sector, has evolved into the market it is today. This study utilizes a consumer perception study to gauge ... -
Case Study : Dynamic Pricing and the Golf Industry
(2020-11-01)This case study focuses on dynamic pricing schemes in the golf industry. The study uses information about other markets that implement dynamic pricing strategies to provide information regarding the tactic and its ...
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