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All materials in the Kalamazoo College Digital Archive are subject to Title 17 of the U.S. Code. All rights reserved. Unless otherwise stated, authors retain the copyright for all content posted to the Kalamazoo College Digital Archive.
Collections in this community
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Economics and Business Senior Individualized Projects [1176]
This collection includes Senior Individualized Projects (SIP's) completed in the Economics and Business Department. -
Economics and Business Student Papers and Projects [1]
This collection includes student projects and papers produced in the Department of Economics and Business. -
Economics and Business Syllabi [0]
This collection contains syllabi from the Economics and Business Department. -
Economics and Business Symposium Posters [16]
Poster presentations by senior Economics and Business majors that include the results of their Senior Individualized Projects (SIPs) at the Diebold Symposium.
Recent Submissions
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Undemocratic Marketing : How to Stop Electoral Campaigns from Advocating for Voter Suppression
(2021-09-01)This SIP focused on voter suppression, an issue that threatens fair and free political elections in American democracy today. The goals of this SIP were twofold: the first objective was to research what experts have already ... -
COVID-19 Effect on the Sports World - Normalcy Turned Upside Down
(2021-09-01)The purpose of this paper is to examine changes caused in collegiate and professional sports as a result of COVID-19. The research I conducted varied through different aspects of sports. These areas range from vaccination ... -
Market Microstructure : A Proxy for Assessing Policy-Making, Regulation, and Market Movement on a Spectrum of Scales
(2021-09-01)Behind the scenes of how a market price is determined, there is a lot going on in the background with how the sell side packages and distributes liquidity to the clients on the buy side. Market prices are believed to exist ... -
Comparing the Effect of the Spanish Flu Pandemic and the COVID-19 Pandemic on the Economy
(2020-11-01)The point of this project was to compare two pandemics and their effect on the economy. This paper starts off by looking at the viruses themselves and how they spread. Next, it looks at the economy before the pandemic, ... -
An Examination of the Motivations and Propensities Towards Plant-Based Diets and Meat Substitutes
(2021-06-01)The main purpose of this senior project was to explore how people following different diets view plant-based diets and meat substitutes. This was done through the use of an online survey. Two series of questions based on ... -
Nestlé Analysis : a Look at Private Entities Profiting from Public Goods
(2020-11-01)The purpose of this paper is to examine how private entities can profit off public goods. Focusing on common goods, externalities, government policies, and environmental impacts, the paper examines the economic effects ... -
Industry Life Cycle in the Airline Industry : a Case Study of Delta and Southwest
(2020-11-01)Motivated by the events of the Covid-19 pandemic, this paper studies the effect of government bailouts on the airline industry. The proposal that this paper makes is that the airline industry life cycle has been permanently ... -
Attitudes, Awareness Levels, and Motivation For Purchase Towards E-bikes Within The Cycling Community
(2020-11-01)This study analyzes the differences between E-bike cyclists versus mechanical cyclists. The variables observed in this research are attitudes, awareness levels, motivation for purchase, and marketing strategies. This study ... -
Investigating the Opportunities and Challenges of Vietnam in Becoming an Alternative Outsourcing Destination
(2020-11-01)This research examines Vietnam’s opportunity to be an alternative outsourcing destination amidst the COVID – 19 pandemic. The country’s greatest strengths are its low political risks, an abundant labor force with lower ... -
A Theoretical Analysis of OPEC with Economic Cartel Theory and Saudi Arabia’s Dominance in the Oil Market
(2020-11-01)The purpose of this study is the examine economic cartel theory as it applies to modern markets, including factors that make cartelization likely, incentives for firms to create cartels, and how cartels regulate competition. ... -
Finding Willingness To Pay for Environmentally Friendly Cosmetic Packaging
(2021-03-01)The cosmetic industry has been found to create large amounts of waste and to use ingredients that negatively impact the environment. The goal of the research completed in this Senior Individualized Project was to determine ... -
Untested : Exploring SARS-Cov-2 Diagnostic Test Allocation and Uptake
(2021-03-01)The scarcity of SARS-Cov-2 diagnostic tests during the pandemic resulted in an urgent need to efficiently allocate these tests. When making these allocation decisions one should rely on values such as maximizing benefits ... -
How are National Football League Players’ Salaries Determined Based on Contract Year Performance? An Empirical Study of National Football League Contracts from 2014-2019
(2020-12-01)This project will help cover the answer to the following question: Which statistics are used to determine an NFL player’s salary? Through a regression analysis of 205 NFL players from their signing contract years of ... -
The Impact of Nike Inc.’s Utilization of Sustainable Business Practices in Their Marketing Strategy on Brand Equity, Brand Image and Brand Loyalty
(2020-12-01)The purpose of this study was to determine how impactful Nike’s use of social cause marketing, more importantly sustainability marketing was on Nike’s brand equity, brand image, brand loyalty. To analyze this impact, the ... -
Consumer Purchasing Behavior for Coffee : the Effect of Coffee Shops on Willingness to Pay
(2021-03-01)The aim of this research is to examine the effects of specific coffee shop attributes on consumer willingness to pay for coffee. Previous research displays that it is not only the quality of coffee that affects willingness ... -
Colorism Toward the Black, Indigenous and People of Color (BIPOC) Community in the Makeup Industry
(2021-02-01)Growing up, I had only used makeup products that were much lighter than my normal skin tone to fit into the ideal beauty standards. Why? Colorism. We are living in a world where society in which people are judged based on ... -
The Impact of Social Media Marketing on Small Businesses, with a Focus on Customer Relationship Management
(2021-02-01)The purpose of this study is to analyze the effect that social media marketing has on small businesses, specifically focusing on customer relationship management. The following literature review lays the groundwork for ... -
Gauging the Impact of Social Media Influencers on Brand Reputation and Purchase Intent
(2021-02-01)The purpose of this research is to explore the reach that social media influencers have on consumers and their purchasing processes. Specifically, the variables observed are brand equity with respect to brand reputation ... -
The Effect of American Fast-Food Marketing Strategies on Fast Food Consumption in China
(2020-11-01)While many studies have researched the increasing obesity rates in China, the only common factor that each study has focused on is the effect diet has on health. This focus on dietary health effects in tandem with the ... -
The Extent to Which LGBTQ+ Beauty Influencers Have Made a Sociocultural Impact on Cosmetic Consumers
(2020-11-01)The purpose of this study is to find out to what extent the public has accepted LGBTQ+ influencers in comparison to traditionally straight female influencers on visually based social media platforms such as YouTube and ...
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