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All materials in the Kalamazoo College Digital Archive are subject to Title 17 of the U.S. Code. All rights reserved. Unless otherwise stated, authors retain the copyright for all content posted to the Kalamazoo College Digital Archive.
Collections in this community
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Economics and Business Senior Individualized Projects [1118]
This collection includes Senior Individualized Projects (SIP's) completed in the Economics and Business Department. -
Economics and Business Student Papers and Projects [1]
This collection includes student projects and papers produced in the Department of Economics and Business. -
Economics and Business Syllabi [0]
This collection contains syllabi from the Economics and Business Department. -
Economics and Business Symposium Posters [16]
Poster presentations by senior Economics and Business majors that include the results of their Senior Individualized Projects (SIPs) at the Diebold Symposium.
Recent Submissions
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An Econometric and Experiential Analysis of the Recycling Industry
(2012)Royal Oak Recycling is an independent recycling company located in Royal Oak, Michigan. The author spent the summer of 2012 assisting the management team, specifically Habib and Ed Mamou (owner and vice-president respectively), ... -
Women in Business : The Power in Change
(2012)Women in Business: Power in Change has two main sections, and "experiential description and a "connection essay." The first section is a description of the author’s experience interning at North Star Marketing this past ... -
Measuring Brand Loyalty to Grocery Stores in the United States: A Comparison Across Race
(2018)The purpose of this study is to identify relationships between race and grocery store brand loyalty, and to isolate the correlations between different characteristics of grocery stores in the United States and brand loyalty. ... -
An Examination of Beef Consumption Attitudes Among Adults in the United States
(2018)This senior project was created to investigate the concerns that the United States has When it comes to consuming beef and its willingness to adapt habits and policies aimed at reducing beef consumption. Questions regarding ... -
Marriott's Acquisition of Starwood : M&A in Hospitality
(2018)The author writes “for the purposes of this study there are some integral components that will be analyzed. The first will be a case study of the city of Chicago and the hospitality market in the city. With this I hope to ... -
Decreasing Enforcement of U.S. Antitrust Regulations : The Case of Google
(2019)This project was designed to explore the relationship between the causes and results of decreasing enforcement of competitive regulations. This paper will begin by introducing antitrust law and explain how it has evolved ... -
Quantifying Corporate Social Responsibility by Sector in Relation to Financial Performance
(2019)As the demand for more socially responsible businesses continues to grow, companies are forced to implement corporate policies and think about the bottom line as well as their overall impact to society. The term socially ... -
The Effect of Skilled Labor Growth on Business Services Trade : an Analysis of South Korea and the United States
(2019)Trade in services represents a growing portion of world trade, yet it is unclear if traditional trade models can be successfully applied to services. This paper addresses this issue by examining whether and to what extent ... -
Can the Use of a Combination of Technical Indicators Be Used to Create Profitability In the EUR/USD Forex Market?
(2018)This paper analyzes if the combination of moving averages, on balance volume, and relative strength index can lead to profitability in the EUR/USD forex market. To answer this question, I used a trading program called ... -
Pharmaceutical Prices in the United States, Canada, and Europe : Why Differences Exist and Economic Consequences
(2019)Pharmaceutical prices today are higher than they have ever been, and have been increasing greatly in the last 30 years. This research covers the recent trends in price increases and the causes behind them, along with the ... -
Economic History of the Roman Empire During and After the Pax Romana
(2019)This study is an examination of the economic history of the Roman Empire and a Comparison of two periods on either side of the Pax Romana. The study explores and evaluates levels of economic developmentand standard of ... -
The Positive Economic Impact of the Great Recession : A Case Studyof Dollar General
(2019)Economic recession is a brilliant term used to describe a beaten and battered system, trying to maintain homeostasis. The balance between sinking deeper into the recession, which refers to a period of economic decline, and ... -
An Industrial Analysis on Sports Media Consumption : a Study on Fox Sports and the Strategies for Targeting Young Sports Media Consumers
(2019)This study analyses the behaviors and preferences of sports media consumers in the U.S. The focus group for this study was persons' ages 16 to 22 years-old. The subjects in the study showed that convenience is the number ... -
The Value of Financial Ratios in the Retail Industry in Evaluating Financial Strength
(2019)This study looks at two categories of retailers to find differences in averages in financial ratios. The first group of retailers has adopted a successful online model that allows consumers to purchase products directly ... -
Comparing American and Chinese Consumer Perceptions of Professional Sports Leagues' Brand Equity
(2019)The purpose of this study is to explore the differences between American and Chinese consumer perceptions of professional sports leagues' brand equity. The variables observed in this research are brand loyalty, perceived ... -
Gauging the Relationship Between Female Gun-Owners' Attitudes and Their Demographic Backgrounds : an Analysis of the Relationship Between Political Party Affiliation, Child Age Group, and Attitudes Towards Gun Ownership
(2018)The purpose of this research is to explore what internal differences there are, if any, between the attitudes of women gun-owners towards gun ownership in America. Two variables were identified as potential influences on ... -
How the Use of Thin Models in Advertisements Impacts Self-Esteem and Body Image Perception Among Young Women
(2018)The purpose of this paper is to explore how advertising images using thin models impact college age women's self-esteem and body image perception. This is done through the use of two survey forms, one containing advertisements ... -
An Examination of Consumers' Social Media Trust In the Wake of the Facebook and Cambridge Analytica Scandal
(2019)The purpose of this study is to explore and track changes in consumer trust on Facebook during the company's ongoing scandal. This study examines the scandal between Facebook and Cambridge Analytica with the data mining ... -
An Examination of the Value of Waste : Resource Recovery and the Kalamazoo College Composting Program
(2019)This paper examines the value of resource recovery services as alternative methods for the disposal of municipal solid waste (MSW). By taking into account program costs, environmental consequences, and the commodity value ... -
Principles of Valuation Theory : Coin Operated Laundromats
(2009)Valuation is the process of assigning a monetary amount to an asset, or group of assets, that provides future benefits to the owner. The purpose of this paper is to rigorously describe that process for laundromats. Assigning ...
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