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All materials in the Kalamazoo College Digital Archive are subject to Title 17 of the U.S. Code. All rights reserved. Unless otherwise stated, authors retain the copyright for all content posted to the Kalamazoo College Digital Archive.
Collections in this community
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Economics and Business Senior Individualized Projects [1092]
This collection includes Senior Individualized Projects (SIP's) completed in the Economics and Business Department. -
Economics and Business Student Papers and Projects [1]
This collection includes student projects and papers produced in the Department of Economics and Business. -
Economics and Business Syllabi [0]
This collection contains syllabi from the Economics and Business Department. -
Economics and Business Symposium Posters [16]
Poster presentations by senior Economics and Business majors that include the results of their Senior Individualized Projects (SIPs) at the Diebold Symposium.
Recent Submissions
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The Impact of Online Product Reviews on Purchase Intent : Risk Perception Differences Between Men and Women
(2017)As more consumers look to make purchases through online retailers, companies will need to modify their marketing strategies to drive more sales. There has never been a more important time for marketers to learn about the ... -
Team Brand Personality and Fan Perspective Congruence of the Big Four Professional Sports Teams in Detroit
(2017)Brand personality has become popular in modern marketing. Brands extending themselves with qualities which appeal on an emotional level with consumers is becoming more common. Not only is this phenomenon taking place ... -
Real Estate Agents' Favorability of Zillow's Marketing Services
(2017)Many factors affect the complexity of the real estate industry. One such factor is social media and marketing sites. Before the 21st century and the internet revolution, real estate professionals were the exclusive holders ... -
The Impact of the Internet on the Retail Industry : A Case Study of the Clothing Store, J.Crew
(2017)With the creation and popularity of the Internet, shopping has been forever changed. Consumers can easily shop online with a device connected to the Internet wherever they want And whenever they want without the tedious ... -
Transformation Without Representation : Gentrification in Columbia Heights, Washington, D.C.
(2017)This paper looks at the forces behind gentrification and the drawbacks that it causes for longtime residents in the demographically diverse neighborhood of Columbia Heights. Typically, studies on gentrification focus either ... -
Implications of Education on Income Inequality
(2018)This paper works to unravel the complexities of income inequality, with a focus on education, through analysis of a case study and relevant data. The analysis focuses on identifying significant factors related to education ... -
Trade Openness, Economic Growth and Environmental Degradation in Asian developing countries
(2017)Humanity faces two major challenges, economic development and environment quality. While both developed countries and developing countries have seen the environment becoming one of the most contemporary issues in the 21st ... -
Extroversion, Social Media Usage, and Sales
(2017)Social media is increasingly prominent in business, particularly in the sales process. This study looks at the effects of implementing social media based on the salesperson's personality and perceived success outcomes. ... -
Consumer-Based Brand Equity of the Six Largest Pickup Truck Brands in the United States of America
(2017)One of the biggest goals of marketing is to differentiate a product or brand from similar products and brands in order to out-sell competitors. To do this, companies must build brand equity through strategic marketing. ... -
An Examination of How Online Advertisements Influence a Female's Purchase Intention
(2017)The purpose of this paper is to explore how certain variables embedded within online advertisements influence a female's purchase intention. The variables observed in this research are the color of text, style of text, ... -
A Search for Liability : FLCs in the Agriculture Sector
(2017)Wrongful employment practices persist in the agriculture sector, especially affecting the migrant worker. This paper serves to investigate how grievances of injustices are addressed. Two instances—the Delano Grapes Strike ... -
Canada's Value-Added Tax : Its History and Effects on Income Inequality
(2018)This research seeks to analyze the correlation between the Goods and Services Tax (GST), a Value-Added Tax (VAT) in Canada, and income inequality within the country. In 1991, Canada introduced the GST at a rate of seven ... -
An Accurate Financial Valuation of Social Media Assets (Facebook)
(2017)The global economy constantly changes to satisfy the demands of the consumer. In the past decade, tremendous strides in technological advancement have occurred. In fact, one of these recent developments includes the creation ... -
Examing the Effects of Investor Biases on Asset Allocation
(2017)Behavioral finance, a concept that began in the late 20th century, is a pillar of finance that has made its way into a solid structure of current theory. The goal of behavioral finance is to challenge the assumptions of ... -
Understanding NHL Attendance : A Case Study of Fan Adoption in the NHL
(2017)The National Hockey League, or NHL, has a long history of great scorers, enforcers, and goaltenders and has seen an evolution in how the game is played and followed. Going from a league of six to a league of 31, the NHL ... -
Does Going Green Pay the Green : a Comparative Performance Analysis of Environmentally Friendly Funds and Conventional Investments
(2017)As the demand for more environmentally friendly businesses continues to grow, companies are forced to adopt corporate policies and think about both the bottom line and their overall environmental impact. Terms like green ... -
Is an Undergraduate Education a Good Investment? Looking at Financial Returns of Differing Educational Levels
(2018)Rising tuition rates are concerning to many young people who are deciding whether to go to college after high school. Looking at data from the Bureau of Labor Statistics, and data collected from the college board, rates ... -
Battle Between Markets : an Analysis Comparing Real Estate Investment Trusts and the S&P 500
(2018)The purpose of this Senior Individualized Project is to use analytical and statistical methods to determine the relationship between REIT market indices and U.S. market indices. This study will start with an academic ... -
A Study on The Growth of Prisons and Economic Circumstances Surrounding Mass Incarceration in the United States
(2017)This Senior Individualized Project (SIP) explores the underlying causes of mass incarceration in the United States. The criminal justice system has created winners and losers in this new age of mass imprisonment. Since the ... -
Methods of Alleviating Drug Abuse : A Comparison Between Substance Abuse Treatment and Incarceration
(2017)The United States is facing one of its worst opioid epidemics in its history. From street heroin to prescription drugs, many Americans are addicted to opiates. This Senior Individualized Project (SIP) sets to find out how ...
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