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All materials in the Kalamazoo College Digital Archive are subject to Title 17 of the U.S. Code. All rights reserved. Unless otherwise stated, authors retain the copyright for all content posted to the Kalamazoo College Digital Archive.
Collections in this community
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Economics and Business Senior Individualized Projects [1099]
This collection includes Senior Individualized Projects (SIP's) completed in the Economics and Business Department. -
Economics and Business Student Papers and Projects [1]
This collection includes student projects and papers produced in the Department of Economics and Business. -
Economics and Business Syllabi [0]
This collection contains syllabi from the Economics and Business Department. -
Economics and Business Symposium Posters [16]
Poster presentations by senior Economics and Business majors that include the results of their Senior Individualized Projects (SIPs) at the Diebold Symposium.
Recent Submissions
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Principles of Valuation Theory : Coin Operated Laundromats
(2009)Valuation is the process of assigning a monetary amount to an asset, or group of assets, that provides future benefits to the owner. The purpose of this paper is to rigorously describe that process for laundromats. Assigning ... -
The Economic and Social Impacts of Microfinance : a Case Study of Grameen Bank
(2015)Grameen Bank became a well-known microfinance institution because of its unique loan program for beggars and group lending. This paper will introduce Grameen Bank and how its credit delivery system develops accumulation ... -
Optimal Environmental Policy in Open Economies
(2017)The existence of externalities in economies cause markets to operate inefficiently. Intervention from the third party is thus necessary for market to function at the maximum possible efficiency. However, it is a challenge ... -
"Show Me the Money" Corporate Income Taxation and Foreign Direct Investment : A Comparison Study of the United States and the United Kingdom
(2018)The title of this SIP comes from the 1996 movie Jerry Maguire, in which the actor Tom Cruise, playing the character of sports agent Jerry Maguire, tries to get his major client to retain him as his agent. At the end of the ... -
Differences in Online Shopping Behaviors : A Comparison across Gender and Age
(2018)With the advent of the Internet in the recent decades, online shopping has become more commonplace. Many are migrating from traditional, brick-and-mortar stores to online stores. Among these shoppers, three age groups are ... -
Natural Disasters Out West Coupled with a Craft Brewing Boom Provide Opportunity for Hop Farmers to Gain Market Share
(2015)This paper focuses on the hops market during the previous years of 1980 to 2015. Background knowledge, economic theory, a review of recent literature, and regression analysis are performed to attempt to provide evidence ... -
The Economic and Environmental Catastrophe of Food Waste and How It Can Be Mitigated
(2017)Food waste occurs all along the supply chain and amounts to over a billion tons per year worldwide. This loss represents inefficient processing and negligent attitudes towards conservation and providing for those in need. ... -
The Impact of Online Product Reviews on Purchase Intent : Risk Perception Differences Between Men and Women
(2017)As more consumers look to make purchases through online retailers, companies will need to modify their marketing strategies to drive more sales. There has never been a more important time for marketers to learn about the ... -
Team Brand Personality and Fan Perspective Congruence of the Big Four Professional Sports Teams in Detroit
(2017)Brand personality has become popular in modern marketing. Brands extending themselves with qualities which appeal on an emotional level with consumers is becoming more common. Not only is this phenomenon taking place ... -
Real Estate Agents' Favorability of Zillow's Marketing Services
(2017)Many factors affect the complexity of the real estate industry. One such factor is social media and marketing sites. Before the 21st century and the internet revolution, real estate professionals were the exclusive holders ... -
The Impact of the Internet on the Retail Industry : A Case Study of the Clothing Store, J.Crew
(2017)With the creation and popularity of the Internet, shopping has been forever changed. Consumers can easily shop online with a device connected to the Internet wherever they want And whenever they want without the tedious ... -
Transformation Without Representation : Gentrification in Columbia Heights, Washington, D.C.
(2017)This paper looks at the forces behind gentrification and the drawbacks that it causes for longtime residents in the demographically diverse neighborhood of Columbia Heights. Typically, studies on gentrification focus either ... -
Implications of Education on Income Inequality
(2018)This paper works to unravel the complexities of income inequality, with a focus on education, through analysis of a case study and relevant data. The analysis focuses on identifying significant factors related to education ... -
Trade Openness, Economic Growth and Environmental Degradation in Asian developing countries
(2017)Humanity faces two major challenges, economic development and environment quality. While both developed countries and developing countries have seen the environment becoming one of the most contemporary issues in the 21st ... -
Extroversion, Social Media Usage, and Sales
(2017)Social media is increasingly prominent in business, particularly in the sales process. This study looks at the effects of implementing social media based on the salesperson's personality and perceived success outcomes. ... -
Consumer-Based Brand Equity of the Six Largest Pickup Truck Brands in the United States of America
(2017)One of the biggest goals of marketing is to differentiate a product or brand from similar products and brands in order to out-sell competitors. To do this, companies must build brand equity through strategic marketing. ... -
An Examination of How Online Advertisements Influence a Female's Purchase Intention
(2017)The purpose of this paper is to explore how certain variables embedded within online advertisements influence a female's purchase intention. The variables observed in this research are the color of text, style of text, ... -
A Search for Liability : FLCs in the Agriculture Sector
(2017)Wrongful employment practices persist in the agriculture sector, especially affecting the migrant worker. This paper serves to investigate how grievances of injustices are addressed. Two instances—the Delano Grapes Strike ... -
Canada's Value-Added Tax : Its History and Effects on Income Inequality
(2018)This research seeks to analyze the correlation between the Goods and Services Tax (GST), a Value-Added Tax (VAT) in Canada, and income inequality within the country. In 1991, Canada introduced the GST at a rate of seven ... -
An Accurate Financial Valuation of Social Media Assets (Facebook)
(2017)The global economy constantly changes to satisfy the demands of the consumer. In the past decade, tremendous strides in technological advancement have occurred. In fact, one of these recent developments includes the creation ...
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