Facebook vs. Snapchat: The Linkage Between Personality and SNS usage

Abstract

Though personality psychology traditionally studies subject matter regarding the operation of an individual in real life (IRL), the recent emergence of Web 2.0 social networking sites (SNS) have lead researchers to become curious concerning this new platform for social interaction (Goelback, Robles, Edmonton, & Turner, 2011;Phua, Jin, & Kim, 2017; Rosen & Kluemper, 2008;Stoughton, Thompson, & Meade, 2013). Facebook, Twitter, Instagram, and Snapchat are well known SNS’s that allow people to communicate in different ways. Because of this, people with different personality traits may be attracted to different SNS due to these communication difference (Phua et al., 2017). Social capital may also dictate SNS usage, as it relates to an individuals propensity to utilize SNS to connect with others. The proposed study investigates the associations between the SNS media platform and personality traits such as narcissism, conscientiousness, agreeableness, and extraversion are present. This proposed study will also investigate the link between SNS and bridging and bonding social capital, which measures how people stay connected.