Facebook vs. Snapchat: The Linkage Between Personality and SNS usage
Abstract
Though personality psychology traditionally studies
subject matter regarding the operation of an individual
in real life (IRL), the recent emergence of Web 2.0
social networking sites (SNS) have lead researchers to
become curious concerning this new platform for social
interaction (Goelback, Robles, Edmonton, & Turner,
2011;Phua, Jin, & Kim, 2017; Rosen & Kluemper,
2008;Stoughton, Thompson, & Meade, 2013).
Facebook, Twitter, Instagram, and Snapchat are well
known SNS’s that allow people to communicate in
different ways. Because of this, people with different
personality traits may be attracted to different SNS due
to these communication difference (Phua et al., 2017).
Social capital may also dictate SNS usage, as it relates
to an individuals propensity to utilize SNS to connect
with others. The proposed study investigates the
associations between the SNS media platform and
personality traits such as narcissism, conscientiousness,
agreeableness, and extraversion are present. This
proposed study will also investigate the link between
SNS and bridging and bonding social capital, which
measures how people stay connected.