Product Development : A Case Study

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Authors
Roberts, Scott
Issue Date
2019
Type
Thesis
Language
en_US
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Research Projects
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Abstract
Outlined in the following pages is a case study of Bundle, an incubated startup within IBM. The author worked to build out the initial product for launch in the fall of 2018. The creation of that product is the focus of this case study.
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v, 28 p.
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U.S. copyright laws protect this material. Commercial use or distribution of this material is not permitted without prior written
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