An Examination of Beef Consumption Attitudes Among Adults in the United States
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This senior project was created to investigate the concerns that the United States has When it comes to consuming beef and its willingness to adapt habits and policies aimed at reducing beef consumption. Questions regarding substitution of beef with other options and policies aimed at reducing beef consumption were posed to gauge consumer attitudes. In addition, demographic information such as age, gender, education level, income level, and state of residence, was recorded to investigate if there are any patterns among different groups. Through the survey questions, it was revealed that there were some differences among males and female responses to questions about concern for beef-related animal welfare and environmental concern. One of main differences was that females show greater concern about environmental impact and animal welfare issues related to beef consumption. Another key finding was that individuals residing in California (a West coast state) greatly favored beef substitution with analogue beef when compared to those residing in Michigan (a Midwest state). Furthermore, differences among different racial groups were also noted—one of them being concern for the cost of beef. The results from these survey may aid in the investigation of beef consumption pattern. Thus, they may also help in the implementation of policies and campaigns to reduce beef consumption as an effort of reducing (and reversing) its extensive use of natural resource and emission of environmental pollution.