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dc.contributor.advisorApps, Hannah J., 1955- (see also Hiles, Hannah J., 1955- and McKinney, Hannah J., 1955-)
dc.contributor.authorZagon, Zach
dc.date.accessioned2019-02-23T21:22:13Z
dc.date.available2019-02-23T21:22:13Z
dc.date.issued2019
dc.identifier.urihttp://hdl.handle.net/10920/36685
dc.description20 p.en_US
dc.description.abstractEconomic recession is a brilliant term used to describe a beaten and battered system, trying to maintain homeostasis. The balance between sinking deeper into the recession, which refers to a period of economic decline, and clawing your way back to the light of profits, lies within a company's marketing strategies and business techniques. The purpose of this case study is to evaluate the relative success of Dollar General during the economic period known as the Great Recession (2007-2010). With aggressive store expansion and privatized branding within their stores, Dollar General has laid a blueprint for future success. To study specific Dollar General tactics, Mendon, MI is the focus of this case study.en_US
dc.format.mimetypeapplication/pdf
dc.language.isoen_USen_US
dc.relation.ispartofKalamazoo College Economics and Business Senior Individualized Projects Collection
dc.rightsU.S. copyright laws protect this material. Commercial use or distribution of this material is not permitted without prior written permission of the copyright holder.
dc.titleThe Positive Economic Impact of the Great Recession : A Case Studyof Dollar Generalen_US
dc.typeThesisen_US
KCollege.Access.ContactIf you are not a current Kalamazoo College student, faculty, or staff member, email dspace@kzoo.edu to request access to this thesis.


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  • Economics and Business Senior Integrated Projects [1198]
    This collection includes Senior Integrated Projects (SIP's) completed in the Economics and Business Department. Abstracts are generally available to the public, but PDF files are available only to current Kalamazoo College students, faculty, and staff.

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