JavaScript is disabled for your browser. Some features of this site may not work without it.
  • About K
  • Academics
  • Admission
  • Alumni Relations
  • Giving to K
  • News & Events
  • Student Life
  • HORNET HIVE
  • ATHLETICS
  • SITEMAP
  • WEBMAIL
    • Login
    View Item 
    •   CACHE Homepage
    • Academic Departments, Programs, and SIPs
    • Economics and Business
    • Economics and Business Senior Integrated Projects
    • View Item
    •   CACHE Homepage
    • Academic Departments, Programs, and SIPs
    • Economics and Business
    • Economics and Business Senior Integrated Projects
    • View Item

    The Positive Economic Impact of the Great Recession : A Case Studyof Dollar General

    Thumbnail
    View/Open
    Searchable PDF/Kalamazoo College Only (905.1Kb)
    Date
    2019
    Author
    Zagon, Zach
    Metadata
    Show full item record
    Abstract
    Economic recession is a brilliant term used to describe a beaten and battered system, trying to maintain homeostasis. The balance between sinking deeper into the recession, which refers to a period of economic decline, and clawing your way back to the light of profits, lies within a company's marketing strategies and business techniques. The purpose of this case study is to evaluate the relative success of Dollar General during the economic period known as the Great Recession (2007-2010). With aggressive store expansion and privatized branding within their stores, Dollar General has laid a blueprint for future success. To study specific Dollar General tactics, Mendon, MI is the focus of this case study.
    URI
    http://hdl.handle.net/10920/36685
    Collections
    • Economics and Business Senior Integrated Projects [1195]

    Browse

    All of DSpaceCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsThis CollectionBy Issue DateAuthorsTitlesSubjects

    My Account

    Login

    DSpace software copyright © 2002-2022  DuraSpace
    DSpace Express is a service operated by 
    Atmire NV
    Logo

    Kalamazoo College
    1200 Academy Street
    Kalamazoo Michigan 49006-3295
    USA
    Info 269-337-7000
    Admission 1-800-253-3602

    About K
    Academics
    Admission
    Alumni Relations
    Giving to K
    News & Events
    Student Life
    Sitemap
    Map & Directions
    Contacts
    Directories
    Nondiscrimination Policy
    Consumer Information
    Official disclaimer
    Search this site


    Academic Calendars
    Apply
    Bookstore
    Crisis Response
    Employment
    Library
    Registrar
    DSpace Express is a service operated by 
    Atmire NV