The Value of Financial Ratios in the Retail Industry in Evaluating Financial Strength

Abstract

This study looks at two categories of retailers to find differences in averages in financial ratios. The first group of retailers has adopted a successful online model that allows consumers to purchase products directly from their websites. The other group of retailers did not adjust to the change in the market and stayed with a traditional brick and mortar model. This group faces financial distress and bankruptcy. This study analyzes various financial ratios in profitability, efficiency, leverage, and liquidity. A comparison is completed between the two groups, allowing averages to be analyzed to determine which ratios are most valuable to retailers in understanding their risk of financial distress and bankruptcy.