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dc.contributor.advisorMacMillan, Amy
dc.contributor.authorHunziker, Travis W.
dc.descriptioniv, 39 p.en_US
dc.description.abstractMany factors affect the complexity of the real estate industry. One such factor is social media and marketing sites. Before the 21st century and the internet revolution, real estate professionals were the exclusive holders of all information involving real estate transactions, but the Internet has changed this power dynamic. With the rise of public Multiple Listing Service (MLS) websites such as Zillow, this once hard to find data Become available to the public. The website Zillow has since grown into a powerhouse in the real estate industry. Zillow services range from complex marketing and advertising to a self-listing service potentially negating the need of an agent. This research project seeks to examine how real estate agents view Zillow both on favorability and how they feel Zillow has added value to agents. An analysis of the various aspects of Zillow's marketing services shows a negative favorability towards Zillow by real estate agents. It can be concluded that real estate agents' negative viewpoint is due to Zillow's threat to the need of agents.en_US
dc.relation.ispartofKalamazoo College Economics and Business Senior Individualized Projects Collection
dc.relation.ispartofseriesSenior Individualized Projects. Economics and Business.;
dc.rightsU.S. copyright laws protect this material. Commercial use or distribution of this material is not permitted without prior written permission of the copyright holder.
dc.titleReal Estate Agents' Favorability of Zillow's Marketing Servicesen_US
KCollege.Access.ContactIf you are not a current Kalamazoo College student, faculty, or staff member, email to request access to this thesis.

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  • Economics and Business Senior Integrated Projects [1198]
    This collection includes Senior Integrated Projects (SIP's) completed in the Economics and Business Department. Abstracts are generally available to the public, but PDF files are available only to current Kalamazoo College students, faculty, and staff.

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