OTC of Tomorrow : Branding a New Product in Over-the-Counter Pharmaceuticals

Loading...
Thumbnail Image
Authors
Rock, Ty
Issue Date
2016
Type
Thesis
Language
en_US
Keywords
Research Projects
Organizational Units
Journal Issue
Alternative Title
Abstract
OTC of Tomorrow: Branding a New Product in Over-the-Counter Pharmaceuticals is comprised of five different areas to focus on an in which all will be covered in detail; the situational analysis, which includes the factors influencing the pharmaceutical marketplace, the competition, getting to know and understand the competition of GoodSense and how they influence the marketing plan, the consumer, finding out the needs and preferences of the consumer, and lastly is the actual marketing plan of GoodSense. The goal is to understand what is a successful marketing plan for a branded product for a company that traditionally deals in private label products. This paper will dive into the marketing of GoodSense with technology using Facebook as a marketing tool, as well as more traditional marketing with in store displays. With an importance on relationship building with consumers the underlying foundation of this marketing plan is brand awareness. Having brand awareness allows the consumer to connect with the product. Because relationship building is important, the marketing of GoodSense makes it a priority to understand the needs of the consumer and to create a value that cannot be offered by any other product in the pharmaceutical industry.
Description
iv, 46 p.
Citation
Publisher
License
U.S. copyright laws protect this material. Commercial use or distribution of this material is not permitted without prior written permission of the copyright holder.
Journal
Volume
Issue
PubMed ID
DOI
ISSN
EISSN