A Brand Extension Analysis Connecting Nike with the Millennial Consumer

dc.contributor.advisor	Moffit, Timothy E.
dc.contributor.author	Donovan, Nate
dc.date.accessioned	2017-02-11T15:49:01Z
dc.date.available	2017-02-11T15:49:01Z
dc.date.issued	2016
dc.identifier.uri	http://hdl.handle.net/10920/30660
dc.description	iii, 59 p.	en_US
dc.description.abstract	Nike is one of the most successful brands in history, with an ultimate goal in becoming a $50 billion business by the year2020. This project analyzes Nike's current product offering and suggests a brand extension for the organization to consider. The extension proposes the concept of a new product line with a direct focus on the millennial consumer. This idea challenges the brand to utilize its power within the consumer market to enter a completely new space that could legitimately drive Nike towards the $50 billion dollar revenue goal in just three short years.	en_US
dc.format.mimetype	application/pdf
dc.language.iso	en_US	en_US
dc.relation.ispartof	Kalamazoo College Economics and Business Senior Individualized Projects Collection
dc.rights	U.S. copyright laws protect this material. Commercial use or distribution of this material is not permitted without prior written permission of the copyright holder.
dc.title	A Brand Extension Analysis Connecting Nike with the Millennial Consumer	en_US
dc.type	Thesis	en_US
KCollege.Access.Contact	If you are not a current Kalamazoo College student, faculty, or staff member, email dspace@kzoo.edu to request access to this thesis.

Economics and Business Senior Integrated Projects [1202]
This collection includes Senior Integrated Projects (SIP's) completed in the Economics and Business Department. Abstracts are generally available to the public, but PDF files are available only to current Kalamazoo College students, faculty, and staff.