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dc.contributor.advisorMoffit, Timothy E.
dc.contributor.authorDonovan, Nate
dc.date.accessioned2017-02-11T15:49:01Z
dc.date.available2017-02-11T15:49:01Z
dc.date.issued2016
dc.identifier.urihttp://hdl.handle.net/10920/30660
dc.descriptioniii, 59 p.en_US
dc.description.abstractNike is one of the most successful brands in history, with an ultimate goal in becoming a $50 billion business by the year2020. This project analyzes Nike's current product offering and suggests a brand extension for the organization to consider. The extension proposes the concept of a new product line with a direct focus on the millennial consumer. This idea challenges the brand to utilize its power within the consumer market to enter a completely new space that could legitimately drive Nike towards the $50 billion dollar revenue goal in just three short years.en_US
dc.format.mimetypeapplication/pdf
dc.language.isoen_USen_US
dc.relation.ispartofKalamazoo College Economics and Business Senior Individualized Projects Collection
dc.rightsU.S. copyright laws protect this material. Commercial use or distribution of this material is not permitted without prior written permission of the copyright holder.
dc.titleA Brand Extension Analysis Connecting Nike with the Millennial Consumeren_US
dc.typeThesisen_US
KCollege.Access.ContactIf you are not a current Kalamazoo College student, faculty, or staff member, email dspace@kzoo.edu to request access to this thesis.


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  • Economics and Business Senior Individualized Projects [1120]
    This collection includes Senior Individualized Projects (SIP's) completed in the Economics and Business Department. Abstracts are generally available to the public, but PDF files are available only to current Kalamazoo College students, faculty, and staff.

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