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dc.contributor.authorEshuis, Lucas J.
dc.description.abstractThis SIP presented a marketing plan for Bimbo’s Pizza, a small pizzeria located in downtown Kalamazoo looking to strengthen their brand identity and interact more with customers. This plan took into account their limited budget by using only social media, a free outlet with a broad reach that was used to market the product and promote the company. I decided to narrow the scope even further by focusing on Facebook, where they already had an established fan base, as it would allow for better consumer research and be easier to implement.en_US
dc.titleA Slice of Advice: A Social Media Marketing Plan for Bimbo’s Pizzaen_US

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  • Economics and Business Symposium Posters [61]
    Poster presentations by senior Economics and Business majors that include the results of their Senior Individualized Projects (SIPs) at the Diebold Symposium. Abstracts are generally available to the public, but PDF files are available only to current Kalamazoo College students, faculty, and staff.

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