A Slice of Advice: A Social Media Marketing Plan for Bimbo’s Pizza

Abstract

This SIP presented a marketing plan for Bimbo’s Pizza, a small pizzeria located in downtown Kalamazoo looking to strengthen their brand identity and interact more with customers. This plan took into account their limited budget by using only social media, a free outlet with a broad reach that was used to market the product and promote the company. I decided to narrow the scope even further by focusing on Facebook, where they already had an established fan base, as it would allow for better consumer research and be easier to implement.