A Slice of Advice: A Social Media Marketing Plan for Bimbo’s Pizza
Abstract
This SIP presented a marketing plan for Bimbo’s
Pizza, a small pizzeria located in downtown Kalamazoo
looking to strengthen their brand identity and interact
more with customers. This plan took into account their
limited budget by using only social media, a free outlet
with a broad reach that was used to market the product
and promote the company. I decided to narrow the
scope even further by focusing on Facebook, where they
already had an established fan base, as it would allow for
better consumer research and be easier to implement.