The Shift to Digital: A Strategic Marketing Plan for a Traditional Auto Group’s Digital Transformation
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This project suggests a marketing plan for Sellers Auto Group (SAG). The automotive industry has always been ten steps behind the rest of the retail world in terms of innovation and technological advancements. The goal is for Sellers Auto Group to be at the forefront of innovation and technological advancement and spearhead change in the auto industry. The marketing plan focuses on developing an innovative strategy that creates a completely digital transaction experience for customers. The opportunity for Sellers Auto Group becomes: how does SAG implement change and innovate in order to provide a greater experience for SAG customers, while maintaining its outstanding in store reputation? How does SAG use its willingness to adapt and dedication to technological competence to gain a competitive advantage over competitors? Based on research, findings, and consumer realizations, SAG will work to implement a year long marketing plan that completely restructures the group’s digital and online presence. The ultimate goal of the plan is to increase market share, competitive advantage, and brand loyalty for Sellers Auto Group.
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