“Think Globally, Act Locally:” A Local Marketing Plan for an International Nonprofit Organization
Allman, Avery E.
MetadataShow full item record
ICC works everyday to better the health and overall well being of children and their families who live in the Dominican Republic and Haiti. ICC’s main focus is providing healthcare access to impoverished families, while simultaneously empowering the areas where these families live. ICC runs successful programs out of two Caribbean countries, yet lacks a strong presence within it’s own, local Kalamazoo community. The goal of this marketing plan is to enhance ICC’s reputation within the city of Kalamazoo, increase the organization’s operating budget, and create an enhanced donor experience for those affiliated with the nonprofit.
Showing items related by title, author, creator and subject.
Frost, Michael R. (1997)The following project was developed as a result of work done during the career development quarter in the summer of 1996, conversations with the President of ABC Printing, the manager of the lithograph section, the ...
Allman, Avery E. (2015)The following Senior Individualized Project presents a marketing plan for International Child Care (ICC). ICC is a nonprofit organization whose headquarters are located in the heart of Kalamazoo, MI. ICC works every day ...
Building Local Capacity: A Case-Study on the Localization Process of Nongovernmental Organizations Today Tepfer, Rachel (2008)Nongovernmental Organizations(NGOs) act as an established sector in developing countries providing humanitarian aid, avenues for political activism and centers to bring voice to issues plaguing communities. This sector ...