“Think Globally, Act Locally:” A Local Marketing Plan for an International Nonprofit Organization
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ICC works everyday to better the health and overall well being of children and their families who live in the Dominican Republic and Haiti. ICC’s main focus is providing healthcare access to impoverished families, while simultaneously empowering the areas where these families live. ICC runs successful programs out of two Caribbean countries, yet lacks a strong presence within it’s own, local Kalamazoo community. The goal of this marketing plan is to enhance ICC’s reputation within the city of Kalamazoo, increase the organization’s operating budget, and create an enhanced donor experience for those affiliated with the nonprofit.
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