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Browsing Economics and Business Symposium Posters by Issue Date
Now showing items 1-20 of 61
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A Slice of Advice: A Social Media Marketing Plan for Bimbo’s Pizza
(2016)This SIP presented a marketing plan for Bimbo’s Pizza, a small pizzeria located in downtown Kalamazoo looking to strengthen their brand identity and interact more with customers. This plan took into account their limited ... -
Natural Disasters out West Coupled with a Craft Brewing Boom Provide Opportunity for Hop Farmers to Gain Market Share
(2016)This study focuses on the hops market during the previous years of 1980 to 2015. Background knowledge, economic theory, a review of recent literature, and a regression analysis is performed to attempt to provide evidence ... -
Digital Currency: The Transition to a Cashless Society
(2016)During the 1800s, the United States banking system was undergoing a transition to central banking. The history of the Second Bank of the United States shows that during this shift there was a debate to determine who ... -
The Shift to Digital: A Strategic Marketing Plan for a Traditional Auto Group’s Digital Transformation
(2016)This project suggests a marketing plan for Sellers Auto Group (SAG). The automotive industry has always been ten steps behind the rest of the retail world in terms of innovation and technological advancements. The goal ... -
The Economic and Social Impacts of Microfinance: A Case Study of Grameen Bank
(2016)Grameen Bank became a well-known microfinance institution because of its unique loan program for beggars and group lending. This paper introduces Grameen Bank and how its credit delivery system enhances accumulation of ... -
Evaluating Changes in Compensation of Primary Care Physicians since Affordable Care Act
(2016)Throughout the years there have been many changes to the healthcare system, but the Affordable Care Act (ACA) may have had the largest impact on the compensation of physicians. This study will examine how the compensation ... -
The Relationship Between Student Debt and Graduation Rates in the United States
(2016)Student debt has become a topic of great debate in the United States. As it has become the largest source of debt, pursuing a college degree has become that much more important. As the federal and state governments have ... -
Millennials in the Workforce: What You Need to Know in Order to Successfully Recruit and Retain Them
(2016)Millennials have recently outnumbered baby boomer and generation X employees in the workforce and possess unique work styles, attitudes, and expectations. This has created a need for companies to reassess their recruiting ... -
Exploring the Role of Cost-Benefit Analysis In the Evaluation of Urban Cycling
(2016)This work provides insight into the evaluation of urban cycling through the use of cost-benefit analysis. The goal of the work is to develop a cost-benefit analysis, specifically, for the evaluation of public bicycle ... -
The Importance of High Morale in the Workplace
(2016)Corporate morale is a challenging concern for most companies. This study examined ways to increase morale in the midst of corporate evolution. In addition to applying personal experience at Sachse Construction, the concept ... -
Revisiting the Effect of the Kalamazoo Promise on Student Achievement
(2016)Many people believe that the Kalamazoo Promise raised the achievement of Kalamazoo Public Schools students. Previous research has shown small increases in standardized test scores relative to comparison districts, but these ... -
Electronic Medical Record Policy and the Future of Health Care in the United States
(2016)The federal government has committed over $20 billion for the specific purpose of encouraging the adoption of electronic medical records (EMRs). Though the Centers for Medicare and Medicaid Services offers reimbursement for ... -
Analyzing Potential Economic Impacts of Sporting Mega Events
(2016)The growth of global sporting events has been substantial, with countries dedicating billions of dollars towards an event that lasts roughly a month. This study gathers data on three economic indicators and analyzes the ... -
Who Pays: A Comparative Analysis of Monetary Legal Settlement Cases of Police Brutality
(2016)Using a comparative analysis between the United States and South Korea, this paper attempts to analyze the police brutality as a market failure caused by principal-agent problem and asymmetric information. For the qualitative ... -
“Think Globally, Act Locally:” A Local Marketing Plan for an International Nonprofit Organization
(2016)ICC works everyday to better the health and overall well being of children and their families who live in the Dominican Republic and Haiti. ICC’s main focus is providing healthcare access to impoverished families, while ... -
Are National Hockey League Players Being Paid According to their Productivity?
(2016)This project seeks to address whether NHL players are being paid based on their productivity. Through analysis of 1,325 hockey players over the 2013-14 and 2014-15 seasons, this study found that a player’s salary is ... -
Economics and Ethics: A Case Study of Revitalization Activities in Lower- Income Heartside, Grand Rapids
(Kalamazoo, Mich. : Kalamazoo College, 2017)This study analyzes the Grand Rapids revitalization efforts in the low-income neighborhood of Heartside. Grand Rapids, like many other mid-large cities, is ensconced in Renewal Madness. These activities are well ... -
The Effects of Zimbabwe’s 2007-2008 Economic Crisis on Its Primary and Secondaty Education Sector
(Kalamazoo, Mich. : Kalamazoo College, 2017)The purpose of this project was to ascertain whether there was a correlation between dropout rates and hyperinflation in Zimbabwe. In light of the reintroduction of Zimbabwean currency in November of 2016, my aim was to ... -
Investing in Your Future: The Financial Life Plan Connecting Investments with Personal Goals and an Infinite Legacy
(Kalamazoo, Mich. : Kalamazoo College, 2017)This project focuses on the ability of portfolio management strategies to add value to an individual’s investments. Portfolios were constructed with the use of modern portfolio theory, efficient market hypothesis, the ... -
The Role of Market-Based Policy Instruments in Alleviating Climate Change:
(Kalamazoo, Mich. : Kalamazoo College, 2017)This paper evaluates how climate change mitigation can be achieved through market-based instruments. Guided by environmental economic theory, a partial equilibrium model is formed that attempts to determine an optimal ...
