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dc.contributor.advisorMoffit, Timothy E.
dc.contributor.authorTaylor, Lilian E.
dc.descriptionv, 41 p.en_US
dc.description.abstractThis paper, is a marketing plan for a self-published e-book. Beginning with a review of the literature on related marketing and business concepts, the author then connects these concepts to the research question: how does one market a self-published e-book? The marketing plan focuses on low-cost, online marketing techniques. These techniques include social networks, blogs, email lists and electronic word-of-mouth. She also discuss how the branding of an author and brand loyalty are connected and valuable in the marketing of an e-book. After reading this paper, one should understand the concepts related to marketing an e-book and observe one possible marketing plan an author could use to market an e-book.en_US
dc.relation.ispartofKalamazoo College Economics and Business Senior Individualized Projects Collection
dc.rightsU.S. copyright laws protect this material. Commercial use or distribution of this material is not permitted without prior written permission of the copyright holder.
dc.titleThe Marketing of a Self-Published E-Booken_US
KCollege.Access.ContactIf you are not a current Kalamazoo College student, faculty, or staff member, email to request access to this thesis.

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  • Economics and Business Senior Individualized Projects [1145]
    This collection includes Senior Individualized Projects (SIP's) completed in the Economics and Business Department. Abstracts are generally available to the public, but PDF files are available only to current Kalamazoo College students, faculty, and staff.

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