The Marketing of a Self-Published E-Book
Taylor, Lilian E.
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This paper, is a marketing plan for a self-published e-book. Beginning with a review of the literature on related marketing and business concepts, the author then connects these concepts to the research question: how does one market a self-published e-book? The marketing plan focuses on low-cost, online marketing techniques. These techniques include social networks, blogs, email lists and electronic word-of-mouth. She also discuss how the branding of an author and brand loyalty are connected and valuable in the marketing of an e-book. After reading this paper, one should understand the concepts related to marketing an e-book and observe one possible marketing plan an author could use to market an e-book.