Industry Study Analysis of Pop Music Performance : An Integrated Marketing Plan for Kristen Ellefson Music
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The author writes, “despite talent and drive, the pop performance industry is a very tightly sealed industry with little chance for entering artists to become largely successful. As an aspiring singer, I will implore the marketing strategies and industry analysis needed to enter this multi-billion-dollar industry. This SIP will focus on my Industry Study of the pop music performance industry and use that study to propel opportunities and marketing plan strategies. The Pop Music Performance industry is one that lends itself well to new entrants; however, becoming successful within this industry is an entirely different feat. Looking at the key components of the Pop Music Performance Industry as a whole, we can find certain trends that are common within the market from artist to artist. The digital age plays a key role in this success factor especially with the prospects of marketing and promotion; sites like YouTube allow artists to share their music at no cost and at the touch of a button. Other social media are key for artists to keeping in contact with fans; these include Instagram, Facebook, Twitter, and Vine. The key resources that platinum-successful artists have that amateur artists do not is the financial backing of recording labels; however, many of these artists sign with these recording labels due to their self promotion. Again, with the digital age, the Pop Music industry has become more financially successful, and lends itself well to prospective new entrants. Based on these common industry and market trends, where do I, Kristen, fit into the Pop Music Performance Industry as an artist, and how do I market myself to become a successful performer?”
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