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dc.contributor.advisorKoenig, Richard
dc.contributor.authorCruz, Orel
dc.description50 p.en_US
dc.description.abstractThe purpose of this SENIOR INDIVIDUALIZED PROJECT is to explore and attempt to answer a question which caused controversy amongst the author’s friends and family: “Why do you want to join the Marine Corps?” Through photography he investigates the correlation between symbols, signs, and meaning of objects that have been encoded in the photographs. These symbols are synonymous to the methods used by advertisers to conceal messages, many of which are subliminal in natural. Semper Fidelis is composed of four prints, 57in (144.78 cm) by 117in (297.18 centimeters). The project demonstrates the power that advertising has in influencing people. Advertising sells myths from antiquity, modernized to fit 21st century ideology.en_US
dc.relation.ispartofKalamazoo College Art Senior Individualized Projects Collection
dc.rightsU.S. copyright laws protect this material. Commercial use or distribution of this material is not permitted without prior written permission of the copyright holder. All rights reserved.
dc.titleSemper Fidelisen_US
KCollege.Access.ContactIf you are not a current Kalamazoo College student, faculty, or staff member, email to request access to this thesis.

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  • Art and Art History Senior Individualized Projects [374]
    This collection includes Senior Individualized Projects (SIP's) completed in the Art and Art History Department. Abstracts are generally available to the public, but PDF files are available only to current Kalamazoo College students, faculty, and staff.

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