Increasing Client Volume of Travel Business in Niche Market
MetadataShow full item record
Best In Spain strives to provide affluent travelers with unforgettable and completely personalized experiences in Spain. The company is able to achieve this mission through exceptional customer relationships, insider knowledge of Spanish culture, and an excellent team of service providers. The owner's vast knowledge and experience of both working and traveling in the luxury sector allows him to understand the needs of affluent travelers. The owner seeks to differentiate his business by personally getting to know the customer, and then creating the best possible itinerary of unique experiences for that customer. Best In Spain was founded in 2012 and identifies as a luxury travel concierge business. The company operates within the niche and hard-to-reach luxury sector of the travel and tourism industry, and is independently-owned and operated by Ron Otto. Ron manages the business from his home in Madrid, Spain. Currently, the company is not generating steady revenue. Because, the customer represents the base from which all revenues are derived, Best In Spain seeks to increase clientele volume. This business plan proposes that Best In Spain can increase clientele volume through a customer-focused competitive marketing strategy that incorporates Search Engine Optimization, social media, a referral system, and partnerships with travel professionals. Increasing clientele volume will allow Best In Spain to build brand awareness and remain competitive in the industry.