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dc.contributor.advisorMacMillan, Amy
dc.contributor.authorMoffit, Katharine
dc.descriptioniv, 56 p.en_US
dc.description.abstractAfter the Great Recession, consumers shifted their shopping habits. Consumers are more frugal with their money and more aware of their impact of their actions on their local economies. Buy Nearby, a new campaign that focuses on the positive impact of shopping locally, had a celebration on October 5, "Get Caught Blue-Handed Day," to gauge the effective of its efforts to promote shopping locally. The results show that participation was high in communities that were aware of the event, but the campaign should expand to more communities to reach a wider audience.en_US
dc.relation.ispartofKalamazoo College Economics and Business Senior Individualized Projects Collection
dc.rightsU.S. copyright laws protect this material. Commercial use or distribution of this material is not permitted without prior written permission of the copyright holder.
dc.titleBuy Nearby : Measuring Buy Local Campaign Effectivenessen_US
KCollege.Access.ContactIf you are not a current Kalamazoo College student, faculty, or staff member, email to request access to this thesis.

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  • Economics and Business Senior Integrated Projects [1202]
    This collection includes Senior Integrated Projects (SIP's) completed in the Economics and Business Department. Abstracts are generally available to the public, but PDF files are available only to current Kalamazoo College students, faculty, and staff.

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