Buy Nearby : Measuring Buy Local Campaign Effectiveness

dc.contributor.advisor	MacMillan, Amy
dc.contributor.author	Moffit, Katharine
dc.date.accessioned	2014-03-08T23:35:40Z
dc.date.available	2014-03-08T23:35:40Z
dc.date.issued	2013
dc.identifier.uri	http://hdl.handle.net/10920/29184
dc.description	iv, 56 p.	en_US
dc.description.abstract	After the Great Recession, consumers shifted their shopping habits. Consumers are more frugal with their money and more aware of their impact of their actions on their local economies. Buy Nearby, a new campaign that focuses on the positive impact of shopping locally, had a celebration on October 5, "Get Caught Blue-Handed Day," to gauge the effective of its efforts to promote shopping locally. The results show that participation was high in communities that were aware of the event, but the campaign should expand to more communities to reach a wider audience.	en_US
dc.format.mimetype	application/pdf
dc.language.iso	en_US	en_US
dc.relation.ispartof	Kalamazoo College Economics and Business Senior Individualized Projects Collection
dc.rights	U.S. copyright laws protect this material. Commercial use or distribution of this material is not permitted without prior written permission of the copyright holder.
dc.title	Buy Nearby : Measuring Buy Local Campaign Effectiveness	en_US
dc.type	Thesis	en_US
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Economics and Business Senior Integrated Projects [1202]
This collection includes Senior Integrated Projects (SIP's) completed in the Economics and Business Department. Abstracts are generally available to the public, but PDF files are available only to current Kalamazoo College students, faculty, and staff.