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    • Economics and Business Senior Integrated Projects
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    •   CACHE Homepage
    • Academic Departments, Programs, and SIPs
    • Economics and Business
    • Economics and Business Senior Integrated Projects
    • View Item

    Crowdfunding & the Lean Startup

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    Date
    2013
    Author
    Geiman, Ian
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    Abstract
    This paper connects the Lean Startup methodology to crowdfunding, while exemplifying the theories in a real world setting by use of a photography product in development. The Lean Startup methodology is used in two main tools, the Lean Canvas and the Validation Board, to test and create the foundation of the business plan. Market research is then summarized to extensively understand the customer and the competitive space. A marketing and business plan is prepared, which accommodates the crowdfunding aspects of the product and the transition to online retail. Through the marketing and business plan, the product is found to be a profitable and sustainable basis for a small business which can feasibly expand after crowdfunding success.
    URI
    http://hdl.handle.net/10920/29183
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    • Economics and Business Senior Integrated Projects [1202]

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