Promoting Creative Processes in a Product Design Firm
Parach, Aaron R.
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Initially an effort to understand the variables and dynamics effecting product design, this research was an attempt to develop a process with which to describe and facilitate a product design team's creative potential. This process began during an internship as an Idea Development Assistant (IDA) at Billings Jackson Design in NYC. As an IDA, it was my responsibility to support the success of the design team and their process. As a result, the model presented in this paper was founded on the hypothesis that if research and information management activities were coupled with the existing design process utilized at Billings Jackson Design, the collaborative product design team's ability to efficiently and effectively design products would be greater. Based on the reviewed literature, a product screening analysis was integrated within the established design process utilized at Billings Jackson Design. Based on qualitative feedback and informal observations, the proposed practices and research considerations are believed to have been successful within the context of Billings Jackson Design. Whereas these results have not been empirically tested nor have the observations been replicated, this research is primarily a potential foundation for future research on creative processes in an organizational setting.