Promoting Creative Processes in a Product Design Firm
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Authors
Parach, Aaron R.
Issue Date
2013
Type
Thesis
Language
en_US
Keywords
Alternative Title
Abstract
Initially an effort to understand the variables and dynamics effecting product design,
this research was an attempt to develop a process with which to describe and
facilitate a product design team's creative potential. This process began during an
internship as an Idea Development Assistant (IDA) at Billings Jackson Design in NYC.
As an IDA, it was my responsibility to support the success of the design team and
their process. As a result, the model presented in this paper was founded on the
hypothesis that if research and information management activities were coupled
with the existing design process utilized at Billings Jackson Design, the collaborative
product design team's ability to efficiently and effectively design products would be
greater. Based on the reviewed literature, a product screening analysis was
integrated within the established design process utilized at Billings Jackson Design.
Based on qualitative feedback and informal observations, the proposed practices and
research considerations are believed to have been successful within the context of
Billings Jackson Design. Whereas these results have not been empirically tested nor
have the observations been replicated, this research is primarily a potential
foundation for future research on creative processes in an organizational setting.
Description
iv, 27 p.
Citation
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License
U.S. copyright laws protect this material. Commercial use or distribution of this material is not permitted without prior written permission of the copyright holder. All rights reserved.