Experiential Senior Individualized Project : ePrize
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Advancements in technology have given us access to unlimited information that continually changes the world we live in. It is important that we exploit the resources available, using them to improve old standards of living to try and benefit society as a whole. After interning at ePrize this summer, the author realized sky is the limit in the field of marketing and there is endless potential still waiting to be discovered. The internet has opened many doors; firms are beginning to invest budget money into the current and future trend in marketing, interactive online advertising. The author analyzes traditional push methods of advertising and demonstrates the inadequacies they have towards achieving marketing objectives and consumer behavior. Focus is then shifted towards uncovering the world behind interactive online advertising and all of the consumer/business friendly components. Several case studies are included to help understand buyer behavior, benefits of web analytics and how interactive marketing is effective to increase sales. Finally there is an in-depth look at the promotions that make online marketing so successful with concepts, strategies and impacts he created during his time at ePrize. The topics discussed will enlighten readers that consumers will increasingly gain power and freedom as we move away from a traditional age in advertising. It will also provide tools necessary to identify what it takes to create a successful online marketing campaign that benefits both consumers and businesses.