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    • Economics and Business Senior Integrated Projects
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    •   CACHE Homepage
    • Academic Departments, Programs, and SIPs
    • Economics and Business
    • Economics and Business Senior Integrated Projects
    • View Item

    The Magic of the Disney Empire

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    Searchable PDF / Kalamazoo College Only (1.484Mb)
    Date
    2012
    Author
    Braun, Travis
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    Abstract
    The author explores the success of the Walt Disney Company, by highlighting important segments of the company and how profitable they are to the firm. Disney performs well because of their successes in various entertainment industries. Because of their balanced corporate portfolio, Disney will continue to retain profits so long as the company stays true to their roots and creates a magical relationship between themselves and their customers.
    URI
    http://hdl.handle.net/10920/28774
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    • Economics and Business Senior Integrated Projects [1202]

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