Social Media Marketing and the Modern Organization
MetadataShow full item record
My field experience internship as a social media marketer can be explained through many different paradigms found among the sciences of economics, business, psychology, and even philosophy. However liberal my experience has been, this paper will aim to explain and elaborate on how organizations market using social media networks. I will also discuss how the presence of these online digital communities challenges the modern organization, and the innovations marketers have created to face them. These challenges include issues regarding brand visibility, customer purchase consideration, customer satisfaction, and the effects on organizations in the context of social media networks. This paper will show how modern organizations can be affected by and adapt to the presence of social media networks.