Digital Advertising: Advertising on Secure Platforms is More Effective Than on Social Media Websites

Abstract

Undertone has a very unique way of reaching the consumers and target markets they wish to pursue. They do it very efficiently and through a variety of popular publishing websites. Their targeting methods are a crucial part in how, when, where, and why they target the consumers they want. In this paper, I'm going to talk about the world of social media and why it's risky for businesses to advertise on sites like Twitter, Facebook, and YouTube. Undertone only deals with well-known publishers and I'll explain why Undertone stays away from the social media spectrum and how it has benefited them thus far in the growing business of digital advertising. There is a difference between advertising on social media sites and being a part of them. Every company should be a part of the social media spectrum because with today's technology, that's where everyone is headed. Brand security and reputation is what Undertone strives for and that is stressed throughout the paper. Since digital advertising is on the rise; businesses should be aware of where to advertise and how to advertise. It's easy to put an ad out on the web, but how many people are going to remember it? Undertone makes sure that the ad experience is one people will remember and never forget.