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dc.contributor.advisorMacMillan, Amy
dc.contributor.authorLott, Mikael
dc.descriptioniv, 39 p.en_US
dc.description.abstractThe purpose of my Senior Individualized Project is to develop a plan for a company to be successful in this industrial marketplace. I have found that there must be a balance of brand recognition, progressive partnerships, and a strong business model in order for success to be attained. Monnier Incorporated, in recent years, has been working to develop as a company while attempting to meet the requirements of the aforementioned qualities for success. As an intern, I was given the responsibility of searching for ways to improve Monnier and eventually formulate the company into being a market leader. After completing my internship, I decided that the knowledge and expertise attained from this summer should be used to illustrate the opportunities and avenues that need to be taken to flourish and prosper in the industrial trade. Throughout my project, I plan on educating potential entrepreneurs and established companies about the roles that manufacturers and distributors play in the industrial marketplace while highlighting the ways that each entity can attain success and accomplish its goals. Throughout my project, I plan on incorporating terminology, topics, and ideas that I have learned throughout my education at Kalamazoo College and also mentioning the experiences that I have encountered while interning at Monnier Incorporated.en_US
dc.description.sponsorshipMonnier Incorporated, Clay, Michigan
dc.relation.ispartofKalamazoo College Economics and Business Senior Individualized Projects Collection
dc.rightsU.S. copyright laws protect this material. Commercial use or distribution of this material is not permitted without prior written permission of the copyright holder.
dc.titleThe Roles of Manufacturers and Distributors in the Industrial Marketplaceen_US
KCollege.Access.ContactIf you are not a current Kalamazoo College student, faculty, or staff member, email to request access to this thesis.

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  • Economics and Business Senior Individualized Projects [1120]
    This collection includes Senior Individualized Projects (SIP's) completed in the Economics and Business Department. Abstracts are generally available to the public, but PDF files are available only to current Kalamazoo College students, faculty, and staff.

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