Getting Off on the Right Foot : Marketing Plans for New Companies
Ducharme, Aaron T.
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Every company wants to jump into the business world and make a ton of money with a few products that other companies might be already selling. The different markets in the world all operate the same way no matter what the products may be. No matter what product you have that you think will sell, it takes a lot of planning and will require patience. A marketing plan is a key aspect to any company who is not only new to the market, but also the established companies as they need to have plans set to keep sales stable or rising. With markets constantly changing because of trends and economical changes, all companies can do is have plans set up to tackle each scenario given to them. There are multiple steps that need to be taken to develop plans and everything needs to be accounted for in case of any situation. Evidence can be found that shows that every company, no matter the size or the success, will have a current marketing plan that is being executed to not only market their current products, but to develop them as well with goals set for certain deadlines to keep the company progressing. With the business world being a ton of concepts and ideas developed over the years, this is one that has stuck and is practiced by almost every company today.