Competitive Market Analysis of Northern Michigan for Satori Group, Inc.
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As the world is becoming more "green" and environmentally aware, there have been more regulations enforced by the government regarding the safety of workers towards hazardous materials. One of these materials, asbestos, has been an extremely harmful material and requires specialized treatment by businesses. Environmental consulting firms have been relied upon to provide the professional expertise for the inspection and removal of hazardous materials like asbestos for businesses and home owners. As firms have provided these services, several of them, such as Satori Group, Inc., have taken the role as a health and safety training provider for hazardous materials. Satori Group is looking to position its business model as a responsive and respected business in the northern Michigan market. The company specializes in the inspection and removal of hazardous materials like asbestos, mold, and lead. Satori Group is actively engaged as a training course provider for handling and disposal of hazardous materials. To distinguish itself from the market in northern Michigan, the goal for the company is to become known as responsive to their clients and to provide a high quality training course for health and safety in this region of Michigan. Satori Group, Inc. will use postcards, emails, and Builder's Exchange to advertise business to local businesses, home owners, and school districts to promote their business for both training services and environmental consulting.