The Merger of Two Industry Giants
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Authors
MacDonald, Shane
Issue Date
2012
Type
Thesis
Language
en_US
Keywords
Alternative Title
Abstract
The 2008 merger between Anheuser-Busch and InBev was the biggest cash takeover ever
recorded. Anheuser-Busch was a strong leader in the U.S. beer market and InBev was the
largest overall brewer in the world. The paper will explore the steps of how a merger of
two beer industry super powers took place. A brief history of both companies will be
introduced, followed by an overview of each company's respective market positions.
Next, the pros and cons Anheuser-Busch would face agreeing to the merger are
discussed, and followed by how the merger was completed and what compromises both
companies faced for following through with the merger. Finally, the final product of the
merger, Anheuser-Busch Inbev, is discussed, along with the difficulties and successes of
the newly formed company.
Description
ii, 26 p.
Citation
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License
U.S. copyright laws protect this material. Commercial use or distribution of this material is not permitted without prior written permission of the copyright holder.