Art Direction and the Production of Television Commercials
Gilmore, H. James
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Part I of the paper is a narrative account of the atmosphere evident during the filming of a television commercial. It is not a documentation of any particular commercial so much as it is a collection of images gathered while observing a number of varied productions. One of the first things I learned in Hollywood is that you can't take the television and film industry too seriously. I think Part I explains why. In Part II, I focus on the role of the art director in the production of television commercials. It was a difficult section to prepare simply because there is no set guideline for the design process; every designer and every production house operates in a different style. This section is, therefore, of a rather general nature. The last part contains excerpts from a journal I kept while working at the studio. This section would be of most help to those contemplating an internship in the field and who were curious about some of the events and questions that come up while working around a film and television studio.