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dc.contributor.authorCoulter, Scott
dc.descriptionvii, 48 p.en_US
dc.description.abstractSection I. The business plan was written for the Kalamazoo Brewing Company, Inc. It is a thorough prospectus with the intention of providing potential investors a well organized overview of the company business past and future performance. Several sections are included to describe the company's product, target market, competitors, pricing policy, marketing plan, operations, future projections in sales and production, and future financial requirements. Section II. This section includes the capacity in which I was involved with the Kalamazoo Brewing Company, Inc. It describes several of the experiences I have had at the brewery while giving tours, collecting answers to the survey, and participating in a regional beer tasting. The section also includes how I believe the business plan will help the brewery raise more money than the past efforts. Section Ill. In this section I describe how several courses here at Kalamazoo College have been instrumental in allowing me to prepare the business plan. Also, it gives a brief description of my future role at the Kalamazoo Brewing Company, Inc. and personal goals I have for the future.en_US
dc.description.sponsorshipKalamazoo Brewing Company, Inc. Kalamazoo, Michigan.
dc.relation.ispartofKalamazoo College Economics and Business Senior Individualized Projects Collection
dc.relation.ispartofseriesSenior Individualized Projects. Economics and Business.;
dc.rightsU.S. copyright laws protect this material. Commercial use or distribution of this material is not permitted without prior written permission of the copyright holder.
dc.titleWork Experience Senior Individualized Project at Kalamazoo Brewing Co, Inc.en_US
KCollege.Access.ContactIf you are not a current Kalamazoo College student, faculty, or staff member, email to request access to this thesis.

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  • Economics and Business Senior Integrated Projects [1202]
    This collection includes Senior Integrated Projects (SIP's) completed in the Economics and Business Department. Abstracts are generally available to the public, but PDF files are available only to current Kalamazoo College students, faculty, and staff.

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