Work Experience Senior Individualized Project at Kalamazoo Brewing Co, Inc.

Abstract

Section I. The business plan was written for the Kalamazoo Brewing Company, Inc. It is a thorough prospectus with the intention of providing potential investors a well organized overview of the company business past and future performance. Several sections are included to describe the company's product, target market, competitors, pricing policy, marketing plan, operations, future projections in sales and production, and future financial requirements. Section II. This section includes the capacity in which I was involved with the Kalamazoo Brewing Company, Inc. It describes several of the experiences I have had at the brewery while giving tours, collecting answers to the survey, and participating in a regional beer tasting. The section also includes how I believe the business plan will help the brewery raise more money than the past efforts. Section Ill. In this section I describe how several courses here at Kalamazoo College have been instrumental in allowing me to prepare the business plan. Also, it gives a brief description of my future role at the Kalamazoo Brewing Company, Inc. and personal goals I have for the future.