Electronic Data Interchange and Mobile Satellite Communications: Their Role in the Transportation Industry
Wood, Gregory C.
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My opinion, like that of most people, is that practical work experience leads to the greatest amount of learning and knowledge. To learn and have success in a business internship, one must have a solid background of economic theory and concepts. I feel as though I have received a strong education from my college courses that was useful and practical during my work experience. I was able to utilize and input many ideas and theories that I learned in my economic and business classes at Kalamazoo College. I was involved in a marketing internship during my Senior Individualized Project. I have not yet taken the Marketing course while at college, so I feel as though I do not have much to compare or comment on from a marketing standpoint. Of course, I was able to use Macroeconomic theory in understanding the philosophy and management behind a large corporation such as Stoops Express. Although my prior marketing knowledge was minimal, I thought I received a valuable crash course in marketing during my tenure as an intern. Working with the Vice President of Marketing allowed me to see firsthand the vital marketing decisions made daily for the sake of the corporation. I was able to utilize many other concepts acquired from other courses at college. For example, I felt that certain information from the Business Statistics course was very useful. Collecting data and placing it in an organized manner by using charts, graphs, and percentages was a significant part of my internship. The concepts I learned in Business Statistics helped me attack the data confidently and organize it in a manner that was useful to others.