Increasing the Use of Electriglas in the P.O.P. Market
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Authors
Barczak, Ronald A. (Ron)
Issue Date
1991
Type
Thesis
Language
en_US
Keywords
Alternative Title
Abstract
Being involved in the Work Experience Senior Individualized
Project has been a positive step in my Business Career. I have been
involved in decision making processes and even responsibility not
usually given to students still in college. I have always felt
confident in my abilities, but I have even more confidence now. In
this project, I have evaluated certain aspects and products of the
business in an attempt to help Wordenglass. The basic outline of the
project will consist of three sections, 1 .) Evaluation and
Recommendations to Increase the Use of Electriglas in the P.O.P.
Market, 2.) My role in the Sales Process of Electriglas, and 3.) The
Integration of my Classroom Experience with Work Experience.
In my first section I will introduce the company, Wordenglass,
and their major product, Electriglas. Explanation will be given on
how the product is manufactured, and the advantages of this product
over others in its industry. I will then give a little background
information on the P.O.P. market, and what products are presently
being used in that market. I will give applications of Electriglas in
this market, and finally propose recommendations of how to
increase the use of Electriglas in this market.
In section 2, will briefly explain the overall process of
landing an Electriglas sale. I will explain the different levels at
which each step takes place, and my role in these steps. I will also
explain certain sales tools that can and should be used in making
sales calls. I will also explain the other avenue in which Electriglas
sales can be made, through the Custom Representatives Wordenglass
is associated with in the market. I will also explain my role on the
Custom Rep side. This section is finished by describing some of the
marketing functions that take place at Wordenglass, and my role in
these marketing functions.
Finally, section 3 is a short section on the integration of my
classroom and work experience. I list the experiences I have had
while being an Economics major at Kalamazoo College and how this
has helped my career.
Description
98 p.
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