Event Planning at Arzika: How Michigan Emerging Changed my View of Detroit
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Authors
Bonapace, Jennifer
Issue Date
2011
Type
Thesis
Language
en_US
Keywords
Alternative Title
Abstract
The first half of this paper is a description of my summer internship at Arzika,
located in Troy, Michigan helping plan the event Michigan Emerging and some of the
things I learned about. The internship taught me a lot of research skills and selling
strategies. It helped me develop my marketing skills. It taught me the value of
interactions with customers.
The second half of this paper is dedicated to explaining why I believe Michigan's
economy will be revitalized. This internship made me aware of the complexity of the
economy of my home state, Michigan. Through researching companies in Michigan for
this event I got a firsthand look at the economy of the state and have changed my
negative opinion of Michigan and Detroit.
I have concluded that Michigan is a possible option for me to live. Michigan has a
lot of resources and the hard economic times have caused the entrepreneurial spirit of
Detroit to awaken. This spirit has caused a cultural shift which has been brought about by
creation of community, infrastructure change, small businesses and the supportive
policies of the Mayor of Detroit Dave Bing. I will explore these factors and how they
intertwine with each other and the resulting culture and why it has brought about
economic revival and made Detroit a desirable location.
Description
ii, 22 p.
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U.S. copyright laws protect this material. Commercial use or distribution of this material is not permitted without prior written permission of the copyright holder.