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dc.contributor.advisorBoatwright, Karyn J., 1957-
dc.contributor.authorKroger, Laura
dc.date.accessioned2012-08-27T18:04:58Z
dc.date.available2012-08-27T18:04:58Z
dc.date.issued2000
dc.identifier.urihttp://hdl.handle.net/10920/27463
dc.descriptionv, 100 p.en_US
dc.description.abstractEmployee opinion surveys have been used as a tool to measure employee satisfaction in many organizations. The merging of two large telecommunications companies, Ameritech advertising services and SBC Directory Operations, resulted in the need to assess employee satisfaction through an improved employee opinion survey. Using qualitative and quantitative methods the researcher reviewed methodologies, surveys, and results of previous employee opinion surveys. With this information, the researcher developed a recommended survey for implementation in the year 2000. In addition, the researcher included action steps to ensure the survey design process was carried out efficiently and benefited the company.en_US
dc.format.mimetypeapplication/pdf
dc.language.isoen_USen_US
dc.relation.ispartofKalamazoo College Psychology Senior Individualized Projects Collection
dc.relation.ispartofseriesSenior Individualized Projects. Psychology.;
dc.rightsU.S. copyright laws protect this material. Commercial use or distribution of this material is not permitted without prior written permission of the copyright holder. All rights reserved.
dc.titleUtilizing Opinion Surveys as a Tool for Measuring Employee Satisfaction: A Case Study - Ameritech Advertising Services and SBC Directory Operationsen_US
dc.typeThesisen_US
KCollege.Access.ContactIf you are not a current Kalamazoo College student, faculty, or staff member, email dspace@kzoo.edu to request access to this thesis.


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  • Psychology Senior Individualized Projects [609]
    This collection includes Senior Individualized Projects (SIP's) completed in the Psychology Department. Abstracts are generally available to the public, but PDF files are available only to current Kalamazoo College students, faculty, and staff.
  • Anthropology and Sociology Senior Individualized Projects [602]
    This collection includes Senior Individualized Projects (SIP's) completed in the Anthropology and Sociology Department. Abstracts are generally available to the public, but PDF files are available only to current Kalamazoo College students, faculty, and staff.

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