Utilizing Opinion Surveys as a Tool for Measuring Employee Satisfaction: A Case Study - Ameritech Advertising Services and SBC Directory Operations
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Authors
Kroger, Laura
Issue Date
2000
Type
Thesis
Language
en_US
Keywords
Alternative Title
Abstract
Employee opinion surveys have been used as a tool to measure employee
satisfaction in many organizations. The merging of two large telecommunications
companies, Ameritech advertising services and SBC Directory Operations, resulted in the
need to assess employee satisfaction through an improved employee opinion survey.
Using qualitative and quantitative methods the researcher reviewed methodologies,
surveys, and results of previous employee opinion surveys. With this information, the
researcher developed a recommended survey for implementation in the year 2000. In
addition, the researcher included action steps to ensure the survey design process was
carried out efficiently and benefited the company.
Description
v, 100 p.
Citation
Publisher
License
U.S. copyright laws protect this material. Commercial use or distribution of this material is not permitted without prior written permission of the copyright holder. All rights reserved.